Entry-level models fueled growth in the Philippine smartphone market, which registered a 6.1% growth to almost 18 million units in 2024 over 2023 sales, according to International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker.
IDC, which tracks the global gadget market tracker, said the Philippine smartphone market continued to grow for the second consecutive year despite challenges such as the weakening peso and inclement weather events.
IDC said that the smartphone market acceleration was supported by the overall steady economic growth in 2024 and the strategic approach of vendors by bringing in more entry-level models to keep smartphones affordable to Filipinos.
