AirAsia Philippines is making a meaningful shift alongside tourism stakeholders—from the party-centric “Laboracay” to the purpose-driven “Love Boracay”—encouraging travelers to explore the world-renowned island responsibly and sustainably for generations to come.
Official Airline Partner of Love Boracay 2025
As the official airline partner of Love Boracay 2025, AirAsia is spotlighting the vital role of accessibility, inclusivity, and sustainability in tourism. Through its advocacy for barrier-free travel and strong partnerships with local communities, AirAsia is creating safer, more meaningful experiences that allow every traveler to enjoy Boracay’s rich offerings with peace of mind.
“We take pride in being this year’s official airline partner of the festivities celebrating the world-renowned island of Boracay,” said AirAsia Philippines CEO Ricky Isla. “Our ongoing collaboration with the local government and tourism stakeholders reflects our firm commitment to initiatives that drive sustainable growth in the travel and tourism industry. In 2024, we flew approximately 1.3 million guests to Caticlan and Kalibo, reinforcing our position as one of the leading carriers in Aklan and a key player in supporting local economic activity.”
Government Endorsement of Responsible Tourism
Tourism Secretary Christina Garcia Frasco welcomed the initiative, commending AirAsia and other partners for their support.
“The Department of Tourism looks forward to the ‘Love Boracay’ movement and expresses our gratitude to AirAsia Philippines for championing this meaningful cause. Under the Marcos Administration, we remain steadfast in ensuring our tourism industry is sustainable, inclusive, and globally competitive. As we invite travelers to rediscover Boracay’s charm, we call on everyone to join us in protecting its natural beauty for the future.”
Frasco added that responsible tourism must go hand in hand with enjoyable travel, underscoring the shared responsibility between government, businesses, and tourists in preserving the island.
More Than Just Flights
Beyond air travel, AirAsia is enhancing the Boracay experience through exclusive partnerships. Passengers can enjoy up to 20% off on food and beverages at select merchants, including Feliz Hotel, Epic Boracay, Tides Boracay, and The Lind Boracay, by simply presenting their AirAsia boarding pass.
“This year, we’re once again vying for our 16th consecutive title as Skytrax’s World’s Best Low-Cost Airline,” Isla added. “Our mission remains focused on delivering value-driven services that uplift Philippine tourism while creating opportunities for local communities.”
With its growing footprint and forward-looking initiatives, AirAsia Philippines is not only connecting travelers to Boracay, but also helping to ensure the island’s future as a model for sustainable tourism.
