Isuzu Philippines Corporation (IPC) has reached a total of 50 dealership network with the groundbreaking of its latest outlet in Mandaluyong in partnership with its trusted dealer group ICONIC Dealership, Inc. (IDI).
IPC President Mikio Tsukui said at the groundbreaking ceremony for the dealership, strategically located along the bustling Shaw Boulevard, that the milestone completes IPC’s ambitious “Road to 50” initiative.
Set to open its doors before year-end, this flagship dealership will serve as IPC’s 50th outlet, reinforcing the company’s nationwide presence and commitment to strengthening market share, particularly in the light commercial vehicle (LCV) segment.
“This milestone is more than just a new business venture, it’s a testament to your relentless drive and shared vision for growth, resilience, and quality service. Establishing a branch right in the heart of a bustling urban city like Mandaluyong is both timely and strategic. It brings the Isuzu brand even closer to a wide array of customers in one of the most progressive corridors of Metro Manila,” said Tsukui.
The location of the new dealership was chosen with careful consideration. Mandaluyong City, with its thriving commercial centers, expanding residential communities, and growing middle-class population, represents a vibrant urban market ideal for the Isuzu brand.
Isuzu Mandaluyong will fully support the new Isuzu Outlet Standard (IOS), ensuring a seamless and customer-focused experience. Occupying a total floor area of 2,108 square meters, the dealership will feature a 709-square-meter showroom capable of displaying up to five vehicles, including light-duty trucks. The service area, conveniently located on the ground floor, will house four service bays, a dedicated car wash section, and ample customer parking, all designed to deliver efficient and top-quality aftersales service.
With a new outlet in Mandaluyong, IPC said that ICONIC Dealership is not only expanding our physical footprint but also opening more doors for transport solutions that empower businesses and elevate mobility for families across the metro.
Tsukui also expressed confidence in the future success of Isuzu Mandaluyong: “We are proud to have ICONIC Dealership leading this new venture. Their proven track record, customer-centric approach, and strong alignment with Isuzu’s values give us full confidence that this dealership will significantly contribute to our growing market share, particularly in the highly competitive urban landscape.”
IPC reaffirms the brand’s long-term vision to stay within reach of every Filipino customer, providing durable, fuel-efficient vehicles backed by reliable aftersales support.
“This new facility is not just an expansion; it’s a reflection of our unwavering dedication to innovation, reliability, and progress. We would like to thank Isuzu Philippines for all the support in making this possible. With this new branch, we aim to deliver even greater value and service to our customers in this area,” said ICONIC Dealership National Director for Sales, Eric Wambangco.
