ATRAM Group (ATRAM) and Union Bank of the Philippines (UnionBank) have officially signed and sealed their strategic partnership following the Bangko Sentral ng Pilipinas’ (BSP) approval of key transactions in April. This alliance is set to reshape the Philippine asset and wealth management landscape through a bold merger of digital innovation and investment expertise.
As announced in November 2024, UnionBank will acquire a 27.5% equity stake in ATR Asset Management, Inc. (AAMI), while AAMI will acquire 100% of UnionBank’s trust subsidiary, UnionBank Investment Management and Trust Corporation (UBIMTC). These transactions will culminate in the merger of AAMI’s trust arm, ATRAM Trust Corporation (ATC), and UBIMTC—forming the fourth-largest private asset management firm in the Philippines.
The partnership brings together UnionBank’s cutting-edge digital platforms and national reach with ATRAM’s industry-leading investment solutions. This combination promises to deliver smarter, more personalized, and accessible wealth solutions tailored to the evolving needs of Filipino investors.
“This milestone marks a pivotal step for UnionBank as we combine our digital leadership with ATRAM’s investment expertise to create smarter, more accessible wealth solutions for Filipinos. Together, we’re redefining asset management through digital-first innovation,” said Ana Maria Aboitiz Delgado, UnionBank President and CEO.
Echoing this vision, Michael V. Ferrer, CEO of the ATRAM Group, stated, “With UnionBank, we’re powering next-generation world-class digital investment solutions that grow client wealth. By leveraging digital innovations with our investment expertise, we are set to drive long-term financial growth and raise industry standards.”
As of December 2024, ATRAM manages approximately Php 363 billion in assets and leads the Philippine global feeder fund market with a 61% share. Its trusted presence and award-winning performance have positioned it as a premier independent asset and wealth manager in the country.
UnionBank, a publicly listed universal bank backed by leading institutions such as Aboitiz Equity Ventures, Inc., the Social Security System, and Insular Life, has long been recognized as a digital trailblazer in Philippine banking. Through platforms like UnionBank Online and The Portal, it continues to deliver seamless, technology-driven financial solutions.
Together, ATRAM and UnionBank are redefining wealth and asset management in the Philippines—championing financial inclusion, democratizing access to investment opportunities, and delivering a bold new future for Filipino investors.
