Robinsons Land Corporation (RLC) celebrated the grand opening of its newest flagship property, NUSTAR Hotel Cebu, on Thursday, May 8th, solidifying its strong support for the Philippines’ burgeoning tourism sector. During the opening ceremony, RLC President and CEO Mybelle Aragon-GoBio underscored the significance of the NUSTAR complex in promoting the Philippines as a premier global destination, aligning with the Department of Tourism’s (DOT) strategic initiatives.
NUSTAR Hotel Cebu marks the debut of the country’s first and only ultra-luxury Filipino hotel brand, building upon the successful launch of FILI, RLC’s acclaimed five-star Filipino hotel brand, in 2022.
In her address, Ms. Aragon-GoBio articulated the company’s vision for the complex, stating, “From the very beginning, we envisioned this complex as a tourism landmark. One that would embody the pride, excellence, and heartfelt service that captures the essence of Filipino hospitality. And today, with deep gratitude and excitement, we see that vision shining brighter than ever. NUSTAR’s growth mirrors our strong support for the Department of Tourism’s (DOT) call to promote our beautiful country. Our shared goal is to make our islands even more inviting to travelers from all over the world, and that goal is one we pursue across all levels of our hospitality developments.”
Ms. Aragon-GoBio also highlighted RLC’s recent collaboration with the DOT to offer Muslim-friendly accommodations across its hotel portfolio. She emphasized that this partnership is “an important step toward making the Philippines a more inclusive and welcoming destination for travelers from diverse cultural backgrounds.”
Concluding her remarks, Ms. Aragon-GoBio reaffirmed Robinsons Land’s unwavering commitment to upholding the world-class Filipino brand of hospitality. She also expressed sincere appreciation to the DOT and its leadership under Secretary Frasco for their tireless efforts in driving the growth of the country’s tourism sector.
“We see a future brimming with opportunity and a people whose aspirations deserve world-class experiences. But beyond luxury, what truly sets us apart is something uniquely ours—the Filipino brand of hospitality—warm, genuine, and filled with heart. With the NUSTAR Hotel, we aim to share this spirit with the world, welcoming guests from all corners with the kindness, care, and thoughtfulness that only Filipinos can give. Our journey here would not have been possible without the visionary leadership of the Department of Tourism Secretary Frasco, whose tireless efforts continue to drive the growth of the country’s tourism sector,” Ms. Aragon-GoBio stated.
The launch of NUSTAR Hotel Cebu is poised to further elevate Cebu’s standing as a premier tourist destination, offering an unparalleled ultra-luxury experience infused with authentic Filipino hospitality.
Robinsons Land Corporation (RLC) is one of the leading property developers in the Philippines and a subsidiary of JG Summit Holdings, Inc. With a diverse portfolio encompassing residential condominiums, shopping malls, offices, hotels, and integrated developments, RLC is committed to providing high-quality and innovative real estate solutions that enhance the lives of Filipinos.
NUSTAR Hotel Cebu is the Philippines’ first and only ultra-luxury Filipino hotel brand, located within the vibrant NUSTAR Resort and Casino complex in Cebu City. Offering world-class amenities and embodying the warmth and excellence of Filipino hospitality, NUSTAR Hotel Cebu is set to redefine luxury hospitality in the region.
