In the face of growing geopolitical tensions and market volatility, leaders from the World Trade Organization (WTO) and the World Trade Centers Association® (WTCA®) have issued a strong call for greater openness, dialogue, and collaboration in international trade. Speaking at the 55th annual WTCA Global Business Forum (GBF), held recently in Marseille, France, leaders emphasized the urgent need for unity to safeguard economic growth and global business stability.
During a featured session titled “Global Outlook: Navigating Trade and Investment Trends in 2025,” WTO Deputy Director-General Angela Ellard highlighted the risks posed by rising protectionism and reactionary trade measures. Addressing concerns over recent tariff escalations by major economies, she warned that such policies could lead to a 1% contraction in global merchandise trade volumes for 2025—a nearly four-point drop from previous forecasts.
“There is a real danger that short-term reactions to trade tensions could trigger a spiral of uncertainty, harming businesses and communities worldwide,” said Ms. Ellard. “We must remain committed to a rules-based multilateral trading system and seek resolution through cooperation, not confrontation.”
Ms. Ellard emphasized the importance of staying measured and constructive, urging WTO members and global business leaders to utilize existing platforms for dispute resolution and policy engagement. She reiterated the WTO’s role in supporting member states through changing trade landscapes, encouraging leaders to consider long-term impacts over immediate political pressures.
In his opening remarks, WTCA Chair John E. Drew reinforced the organization’s commitment to fostering free and fair trade. “WTCA believes in the power of open markets and healthy competition to drive innovation, attract investment, and create lasting economic growth,” he said. “In today’s unpredictable environment, our global network serves as a vital bridge between international businesses and emerging trade opportunities.”
With active operations in nearly 100 countries and territories, WTCA connects local economies to the global marketplace through its network of licensed World Trade Centers. Mr. Drew emphasized the importance of real-time insights and collaboration across borders, highlighting GBF as a vital platform for forming strategic alliances.
“This year’s GBF was a testament to the value of connection — not just in business, but in purpose,” said Drew. “From building partnerships to advancing global dialogue, we reaffirmed our collective commitment to free, fair, and open commerce. Together, we will continue to ‘Keep Calm and Trade On.’”
For over five decades, WTCA has offered a stable, apolitical platform for international business collaboration. As the world navigates economic challenges and policy shifts, WTCA stands ready to lead, ensuring that trade remains a force for shared prosperity.
