J&T Express Philippines, the leading express delivery service provider in the country, has partnered with TikTok Shop, the fast-growing e-commerce platform, to unveil their latest shopping campaign.
Dubbed “Chill sa Bilis”, the new television campaign highlights the seamless, stress-free shopping experience enabled by TikTok Shop and J&T Express’s reliable, lightning-fast delivery network.
Set to a catchy beat and vibrant visuals, the “Chill sa Bilis” captures the excitement of modern Filipino consumers who enjoy browsing, buying, and receiving their purchases—all from the palm of their hands. The commercial reflects the lifestyle of today’s digital-savvy shoppers who value both entertainment and efficiency, showcasing how TikTok Shop and J&T Express are working hand-in-hand to make online shopping faster and more enjoyable.
“We’re thrilled to launch this campaign with TikTok Shop to show how we’re redefining convenience for millions of Filipinos,” said Zoe Chi, Vice President of J&T Express Philippines. “At J&T Express, our goal has always been to deliver not just parcels, but also a great experience. ‘Chill sa Bilis’ speaks directly to that—making sure customers can relax while we do the heavy lifting.”
TikTok Shop, known for its engaging content-driven commerce model, continues to gain traction among Gen Z and millennial shoppers across the Philippines. By partnering with J&T Express, the platform ensures that behind the entertainment and viral content lies a backbone of logistical excellence.
“We wanted to bring a fun and relatable message to our users while emphasizing how TikTok Shop’s partnerships ensure a complete and trusted shopping experience,” said Chewy Granada, TikTok Shop Philippines’ Head of Marketing. “The collaboration with J&T Express reinforces our shared commitment to delighting customers from screen to doorstep.”
The “Chill sa Bilis” campaign is now airing nationwide across major TV and digital platforms, with online extensions on TikTok, YouTube, and other social media channels. The commercial not only introduces a new slogan but also strengthens the image of J&T Express and TikTok Shop as key players driving innovation in the Philippine e-commerce ecosystem.
J&T Express is a global logistics service provider with a strong presence in Southeast Asia. Since entering the Philippine market in 2019, it has rapidly expanded its operations to offer nationwide coverage, same-day delivery services, and efficient parcel tracking systems—making it a trusted delivery partner for individuals and businesses alike.
TikTok Shop is an e-commerce solution integrated within the TikTok app, allowing merchants, creators, and users to buy and sell products directly on the platform. By merging entertainment and shopping, TikTok Shop is shaping the future of digital commerce for Filipino consumers.
