Puregold Price Club Inc., the Philippines’ leading grocery retailer and trusted destination for Filipino families and small business owners, announces its double triumph at the prestigious 2025 Retail Asia Awards. The company was honored with the coveted Hypermarket of the Year (Philippines) and Integrated Campaign of the Year (Philippines) awards, marking a significant milestone in a year of remarkable growth and brand evolution.
The dual recognition underscores a period of immense success for Puregold, which achieved record-breaking profits exceeding P10 billion by the close of 2024. With a sprawling network of over 700 stores nationwide, including S&R Clubs and quick service restaurants, Puregold has solidified its position as a household name synonymous with affordability, accessibility, and a wide product assortment.
Puregold President Vincent Co expressed deep gratitude for the Hypermarket of the Year recognition, stating, “This award is an acknowledgement of the clear-headed vision and drive that brought Puregold to its most successful year in the face of shifting and challenging market conditions.”
The Integrated Campaign of the Year award celebrates Puregold’s highly successful “Nasa Atin ang Panalo” campaign. This innovative initiative was designed to emotionally connect with younger consumers while strengthening loyalty among its established customer base, redefining Puregold’s identity beyond just affordability and convenience. The campaign strategically merged online and offline channels to deliver a cohesive and deeply resonant brand experience.
The “Nasa Atin ang Panalo” campaign culminated in a sold-out thanksgiving concert at the iconic Araneta Coliseum in 2024. This grand event, featuring major Original Pilipino Music (OPM) artists including BINI, Flow G, SB19, and SunKissed Lola, also celebrated the grand opening of Puregold’s 500th store, showcasing the brand’s commitment to integrating retail with entertainment and capturing a new generation of shoppers.
“These awards from Retail Asia spur us to carry on with the good work we’ve been doing,” added Co. “We hope to further enrich the shopping experience of our loyal members and customers who share in our triumphs.” As consumer behaviors evolve, Puregold remains dedicated to its bold brand evolution, ensuring continued relevance and a refreshed appeal for all generations.
