Megaworld Hotels & Resorts (MHR), the Philippines’ largest developer and operator of homegrown Filipino hotel brands, announced a strategic partnership with Accor, a world-leading hospitality group. This collaboration will see Accor extend its renowned operational expertise and global standards to select MHR hotel brands, significantly enhancing guest experiences and expanding their reach through Accor’s extensive network and loyalty programs.
The partnership marks a significant milestone for both groups, aiming to redefine hospitality standards in the Philippines. Accor, known for its diverse portfolio including Sofitel, Fairmont, Raffles, Swissotel, Pullman, Mövenpick, and Mercure, will bring its operational excellence, guest service protocols, and advanced reservation systems to Megaworld’s properties. A key highlight of this alliance is the planned inclusion of select MHR properties in Accor’s acclaimed loyalty program, ALL – Accor Live Limitless, allowing guests to earn points and enjoy exclusive perks when booking their stays.
The first property to undergo this transformative change will be the Belmont Hotel Mactan, which is set to transition into Mercure Mactan Cebu this year. Located within the 30-hectare The Mactan Newtown township in Lapu-Lapu City, Cebu, Mercure Mactan Cebu will embody Accor’s globally recognized Mercure brand standards while celebrating local Cebuano inspiration.
Cleofe Albiso, Managing Director, Megaworld Hotels & Resorts, expressed her enthusiasm about the collaboration: “We are honored to collaborate with a top-notch hospitality group like Accor, which has established global industry leadership for its diverse and extensive portfolio, strong business performance, strategic growth initiatives, and sustainability practices. With Mercure Mactan Cebu, we aim to redefine Cebu’s tourism landscape by combining our group’s local expertise with Accor’s global leadership in hospitality. Mercure Mactan Cebu will not only enhance The Mactan Newtown development as a destination of choice but also play a pivotal role in driving tourism growth and stimulating the local economy; opening opportunities for better returns for immediate stakeholders and supporting a thriving local community.”
Andrew Langdon, Chief Development Officer, Asia, Accor, commented on the strategic importance of the partnership: “We are accelerating the growth of our Premium, Midscale & Economy (PM&E) Division with a focused strategy to expand in sought-after destinations across Asia. The Philippines remains a vital market for us, and the signing of Mercure Mactan Cebu is fully aligned with our ambition to meet the growing demand for hotels that serve both leisure and business travellers, driven by the continued rise of bleisure travel. With Mactan-Cebu International Airport among the country’s leading gateways, Cebu is fast emerging as a preferred destination for domestic and international visitors. We are proud to bring this locally inspired hotel to life in collaboration with Megaworld, a leading urban community developer with a strong track record of uplifting communities and contributing to national progress.”
Megaworld Hotels & Resorts currently boasts 13 operational hotel properties with approximately 7,000 hotel rooms across key Philippine tourism destinations, including Metro Manila, Tagaytay, Cebu, and Boracay. Its portfolio includes brands such as Richmonde Hotel, Belmont Hotel, Savoy Hotel, Hotel Lucky Chinatown, Twin Lakes Hotel, Kingsford Hotel Manila, and Grand Westside Hotel. Over the next three years, MHR plans to open seven more hotel properties in locations like Palawan, Pampanga, Bacolod, and Iloilo, increasing its total room count to 9,000 across 20 operational properties. Last year, MHR achieved a historic milestone with the opening of the 1,530-room Grand Westside Hotel in Parañaque City, solidifying its position as a leading force in the Philippine hospitality sector.
This partnership is poised to elevate the hospitality experience in the Philippines, leveraging Megaworld’s deep understanding of the local market and Accor’s global expertise and extensive network.
