The Jollibee Group announced the continuation of its impressive growth momentum into the first quarter of 2025, following a third consecutive year of record-breaking performance in 2024, highlighted by its highest-ever Net Income and System-wide Sales (SWS).
At the recent Annual Stockholders’ Meeting, Jollibee Group Global President and CEO Ernesto Tanmantiong reported significant double-digit growth for Q1 2025, with revenue climbing 14.6%, system-wide sales increasing by 18.9%, and operating income rising 17.6%. Both the Philippine and international businesses contributed strongly, growing by 11.9% and 29.5%, respectively, underscoring the company’s broad-based success.
Building on a strong 2023, 2024 set new benchmarks for the Jollibee Group. Net income attributable to equity holders of the parent company surpassed Php 10 billion for the first time, reaching Php 10.3 billion. System-wide Sales (SWS) also hit an all-time high of Php 390.3 billion, representing a 13% year-over-year growth. This was fueled by robust same-store sales growth of 7.5% in the Philippines and 2.8% internationally, driven by sustained customer demand and disciplined market execution.
“From the start, we’ve dared to dream big—dreams that have shaped our journey and pushed us to reach higher,” said Ernesto Tanmantiong. “Each milestone brings us closer to our bold goal of tripling net income after tax and reaching a 20% return on invested capital by 2028 and standing among the top five restaurant companies in the world.”
Operationally, the Group’s profit increased by 17.2% to Php16.9 billion, with the gross profit margin expanding by 60 basis points to 19.2%, and the operating income margin improving to 6.3%. The Jollibee Group also significantly expanded its global footprint in 2024, opening 674 new stores, with 536 of these overseas. This brought the total store network to over 9,700 outlets worldwide, with 69% operated by franchisees, demonstrating the scalability and strong appeal of its business model. The coffee and tea segment experienced major growth, particularly with the acquisition of Compose Coffee in August 2024, now spanning over 5,000 stores globally (78% franchised) and delivering 37% growth in SWS, with Compose Coffee contributing 22.6%.
Looking ahead to 2025, the Jollibee Group plans to open 700–800 new stores, supported by capital expenditures of Php18–21 billion. The company projects SWS growth of 8–12%, driven by 4–6% same-store sales growth and 4–8% expansion in store footprint, with continued strategic focus on North America, Europe, the Middle East, Asia, and Australia.
As its global footprint expanded in 2024, the Jollibee Group also strengthened the foundation uniting its diverse brands. Anchored on its evolved corporate identity and purpose—“Spreading joy through superior taste”—the company reinforced brand cohesion and strategic alignment across all markets.
“This purpose guides our actions and decisions and inspires us to do our best. We are committed to bringing the joy of taste to our consumers with every meal, creating moments of happiness through superior flavors,” added Tanmantiong.
Advancing its sustainability journey, the Jollibee Group reaffirmed its commitment through its Joy for Tomorrow agenda. In 2024, it conducted over 11,700 food safety audits, upholding the highest standards of quality and consistency. The Jollibee Group commissary sites in the Philippines achieved notable environmental milestones: a 32% reduction in energy use, a 33% decrease in water consumption, and a 44% decrease in waste per metric ton of product compared to 2020. Approximately 62% of waste was diverted from landfills through sustainable disposal methods, with Mang Inasal’s Marilao Commissary maintaining its zero-waste-to-landfill status. In partnership with local government units and through employee volunteerism, Jollibee Group also planted 21,500 mangrove propagules to support coastal restoration efforts.
