Xpress Super App, a leading Philippine-grown mobility platform, announced its strategic expansion into Palawan, with operations set to launch in Q4 2025. This move follows the company’s landmark success in Boracay, where it transformed island mobility by integrating technology, sustainability, and local community alignment into a seamless user-first ecosystem.
In Boracay, Xpress redefined transport by significantly improving the flow of people and commerce, reducing congestion through the deployment of e-trikes, and creating vital digital income streams for local drivers. This localized approach proved highly effective, leading to steady ridership growth among both locals and tourists, a notable decrease in transport delays, and strong support from Local Government Units (LGUs) and transport operators.
“You don’t just drop tech into an island. You co-design with the people who live there,” stated a senior Xpress representative, emphasizing the company’s philosophy of deep community engagement.
Building on this proven model, Xpress is now poised to expand its services to key Palawan destinations, including Coron, El Nido, and Puerto Princesa. This expansion will be bolstered by co-created mobility programs developed in close partnership with the Palawan provincial government and municipal LGUs. These collaborative efforts aim to:
- Bring app-based rides to underserved barangays.
- Digitally train and onboard local drivers.
- Effectively manage congestion in high-tourism areas.
- Align transport solutions with Palawan’s overarching sustainability goals.
Xpress distinguishes itself through its unwavering commitment to localized execution. Rather than importing a generic model, the company designs transport systems tailored to each island’s specific rhythm and unique needs, from port arrivals to resort connections. The upcoming Palawan launch will feature route optimization, bundled ride offers designed for tourists, and optional integrations with ferry and hotel services, all conveniently accessible through the Xpress Super App.
