Age.3, the renowned Japanese fried sandwich brand, has officially launched its highly anticipated first store in the Philippines.
Located at SM North EDSA, the opening day was met with overwhelming enthusiasm, with long queues and a social media buzz that saw #Age3Manila trending. The brand’s fourth overseas location, the new store’s first-day sales are projected to surpass those of its flagship store in Japan.
Known for its unique combination of crispy fried bread and creamy whipped cream fillings, Age.3 has already captivated fans in Japan’s major tourist hubs like Ginza and Harajuku, as well as international cities including Hong Kong, Shanghai, and Sydney. The Manila store marks its official debut in Southeast Asia, bringing its signature “Insta-worthy” and delicious treats to a new market.
The launch was highlighted by the debut of the Tropical Pine Sandwich, an exclusive menu item created specifically for the Manila location. This island-inspired dessert features a delightful combination of pineapple chunks, mango sauce, and a light whipped cream, all encased in a freshly fried bun. The local-exclusive treat was a runaway hit, selling out completely on opening day.
“We are thrilled by the incredible reception in Manila,” said a representative from Age.3. “The energy and excitement from our Filipino customers have been amazing. We believe the Tropical Pine Sandwich perfectly captures the local taste while staying true to our brand’s unique style.”
The Manila store is a collaborative effort, with Age.3’s headquarters overseeing product development and quality control, while a local partner manages operations to ensure the experience is tailored to the Filipino market. The result is a store that seamlessly blends Japanese expertise with local sensibilities, delivering the same high-quality products that have made Age.3 a global phenomenon.
Age.3 (pronounced “Agesan”) is a fried sandwich specialty brand originating from Fukuoka, Japan. The brand is celebrated for its distinctive fried bread and various sweet and savory fillings. With a strong presence in Japan and overseas, Age.3 continues to expand its global footprint, sharing its unique take on the fried sandwich with new audiences.
