BRAND CON, the Philippines’ inaugural premier summit for brand owners, entrepreneurs, and marketers, is proud to announce Charlie Villasenor, CISCP, as a featured speaker for its 2025 event. The summit is scheduled to take place from November 11–13, 2025, at Newport World Resorts.
Charlie Villasenor, the respected founder and CEO of PASIA (Procurement and Supply Institute of Asia), is set to deliver a crucial session on a topic that is often underrepresented in branding conversations: the strategic importance of supply chain management. With 24 years of experience, PASIA has established itself as a leading provider of supply chain, procurement, and logistics solutions across Asia.
Recognized as a supply chain management icon, Villasenor has a proven track record of helping organizations build robust, efficient, and resilient supply chains—the essential foundation for creating strong, scalable brands. His insights will offer a unique perspective on how operational excellence directly impacts a brand’s longevity and market competitiveness.
“A broken supply chain will kill your brand and your business,” says Villasenor. “Companies are going to compete on how they operate their supply chains by managing risk, creating value, and managing the total cost side of the business.”
His session at BRAND CON 2025 will be invaluable for anyone looking to build a brand, scale a business, or pursue purpose-driven growth. Attendees will gain actionable strategies for leveraging supply chain management as a competitive advantage.
BRAND CON is the Philippines’ first premier summit dedicated to brand owners, entrepreneurs, and marketers. The event is designed to provide cutting-edge insights, foster networking, and inspire innovative strategies to build and grow successful brands in the modern market.
