The Department of Trade and Industry (DTI) is giving online merchants, e-retailers, e-marketplaces, and digital platforms until September 30 to register for the E-Commerce Philippine Trustmark (Trustmark). The move aims to boost consumer confidence in the e-commerce space.
Under Department Administrative Order (DAO) No. 25-12, Series of 2025, issued on September 4, online merchants, e-retailers, e-marketplaces, or digital platforms are mandated to register for a Trustmark. They are allowed to use the internet for conducting e-commerce in the Philippines with a Trustmark, a digital badge, pursuant to Section 11 and Section 8(c), in relation to Section 12 of Republic Act No. 11967 (RA11967), or the Internet Transactions Act of 2023.
The mandatory registration is also a direct response to the surge in consumer concerns, with DTI recording over 13,000 complaints related to online transactions from January to August 2025.
As of September 8, the DTI has already issued the digital badge to several major companies, signaling early industry compliance. Among those registered are Shopee Philippines, Inc. (Shopee), Bytedance Philippines Inc. (Tiktok Shop), Lalamove Philippines, Inc. (Lalamove), and LG Electronics Philippines, Inc. (LG).
Also on the list are Asahi Electrical Manufacturing Corporation (Asahi), Cherenz Global Mfg., Inc. (TOUGHMAMA), Concepcion Midea, Inc. (Midea), Concepcion Carrier Air Conditioning Company (Carrier), First Digital Finance Corporation (Billease), Mailtag Ortigas Corporation (DHL Express), Pan-Eurasia Sales Marketing Corporation (Dowell, Edamama and Tefal), QuadX Inc. (Gogo Xpress and ShippingCart), and Tosot Philippines Corporation (Tosot).
To earn and maintain a Trustmark, businesses must meet key regulatory standards, including full business disclosure, protection of consumer data, and the establishment of an internal redress mechanism to address consumer complaints.
Online businesses may apply for the badge by completing the application form and submitting the required documents, such as their business name registration, business registration documents from SEC and CDA, BIR Certificate of Registration (BIR Form 2303), a valid Philippine government-issued ID of the applicant, and other necessary licenses/permits. Application can be filed through the official portal at https://www.trustmark.dti.gov.ph.
