After getting flak from various online business operators, and micro and small enterprises, the Department of Trade and Industry (DTI) announced the deferment of the compulsory E-Commerce Philippine Trustmark (Trustmark) registration.
The announcement was made during the “BIDA ANG KONSYUMER: Ensuring a Safe and Reliable E-Commerce Environment” Town Hall Meeting on October 15, 2025, where online business operators, consumer groups, and digital trade advocates shared insights and suggestions on the program’s implementation. Voluntary registration voluntary is until 31 December 2025.
DTI Secretary Cristina A. Roque stated that the decision was made after considering feedback from various sectors, noting that the agency values continuous dialogue with its stakeholders.
“We used this discussion to hear straight from our stakeholders and learn about their daily concerns. Taking their feedback into account means we can improve the Trustmark system to be more useful, fair, and helpful for both businesses and consumers. After all, our shared goal is to make e-commerce in the Philippines safer and more trustworthy for everyone,” Secretary Roque emphasized.
The transition period for voluntary Trustmark applications will last until the end of the current year. By early 2026, the DTI will thoroughly review whether the registration will remain voluntary. The agency also reminds the public that, while it remains voluntary, all existing laws related to e-commerce continue to be strictly enforced.
Consumer and seller groups oppose the mandatory Trustmark registration because they view it as a burden on small businesses, potentially costly, and bureaucratic. Critics also argue it contradicts the Internet Transactions Act, which they claim is voluntary, and that the new requirements are unrealistic, especially for small or home-based sellers. Some also express concerns about data privacy and the potential for the Trustmark to be misused by scammers.
Parties have called for wider promotion and education on the program. Furthermore, they have underscored their preference to have the program mandatory.
Participants from consumers and business groups, together with DTI Regional and Provincial Offices nationwide, signified a strong commitment to upholding the shared responsibility of advancing the e-commerce industry in the country.
Currently, the DTI is finalizing the program’s supplemental guidelines, specifically on the voluntary registration, along with the different fees depending on the size or type of business, among others. Nonetheless, online businesses can still proceed with their Trustmark application through https://trustmark.dti.gov.ph/.
