Department of Tourism (DOT) Secretary Christina Garcia Frasco championed the indispensable role of Filipino identity, cultural heritage, and indigenous knowledge in bolstering national tourism during the opening of the 2025 National Arts and Crafts Fair (NACF).
The annual fair, held at the Megatrade Hall in SM Megamall, Mandaluyong City, is a collaboration between the Department of Trade and Industry (DTI), the Office of Senator Loren Legarda, the National Commission for Culture and the Arts (NCCA), and the Design Center of the Philippines (DCP).
Secretary Frasco emphasized the strong link between culture and travel, noting that the NACF serves as a vital platform for rediscovery.
“The National Arts and Crafts Fair greatly helps tourism because it allows visitors to rediscover the Philippines through the strength of our culture and the beauty of our heritage,” Secretary Frasco stated. “Truly, it’s in the work of our tribes, our communities, and our artisans that we’re able to discover the heart and soul of the Filipino nation. The Department of Tourism is grateful for this initiative that provides an in-depth opportunity to get to know the country.”
The Tourism chief, joined by trade and government officials, personally visited the over 300 booths, engaging with exhibitors to learn the arts and stories behind each proudly Filipino-made product.
This year’s NACF showcases a diverse array of Philippine-made goods—from traditional textiles and artisanal products to local delicacies and regional cuisines. Key regional highlights featured at the fair include:
Abra’s intricate abel loom weaving.
Lumban’s renowned hand embroidery.
Zamboanga’s delicate beadwork.
Antique’s unique weaving traditions.
Basey, Samar’s finely woven tikog mats, accented with buri strips.
Upholding its mission to preserve and celebrate indigenous knowledge, the event also paid tribute to 25 Manlilikha ng Bayan or National Living Treasures. This included the recognition of Bundos Bansil Fara of Lake Sebu, South Cotabato, a master of temwel (brass casting), and Adelita Romualdo-Bagcal, the last known practitioner of Dallot, an Ilocano oral tradition.
