LANDBANK, the Philippines largest financial institution, has integrated online applications under the AGRISENSO Plus Lending Program, allowing farmers to conveniently apply for loans anytime and anywhere.
LANDBANK President and CEO Lynette V. Ortiz and Department of Agriculture (DA) Secretary Francisco P. Tiu Laurel, Jr. led the launch on 30 October 2025 at the Cadiz City Arena, attended by more than 1,700 farmers from Cadiz and neighboring towns.
They were joined by Philippine Crop Insurance Corporation (PCIC) President Atty. Jovy C. Bernabe, Agricultural Credit Policy Council (ACPC) Deputy Executive Director Ma. Cristina G. Lopez, Cadiz City Mayor Salvador G. Escalante, Jr. and Vice Mayor John Vincent I. Escalante, EB Magalona Mayor Matthew Louis Malacon, Sagay City Mayor Leo Rafael M. Cueva, Silay City Mayor Joedith C. Gallego, and Valladolid Mayor Ricardo P. Presbitero, Jr.
Secretary Tiu Laurel said that with the integrated system, DA can ensure that all farmers and fishermen anywhere in the country can benefit under the AGRISENSO Plus program.
In 2024, Mayor Escalante shared his vision of transforming Cadiz and its neighboring towns into a primary agricultural hub in Negros Occidental, with the AGRISENSO Plus Program expected to play a vital role in realizing this vision by improving farmers’ access to affordable financing and agribusiness support.
“LANDBANK has seen how our farmers continue to face so many challenges — from the recent eruption of Mt. Kanlaon, to the impact of climate change, unstable farmgate prices, and market access. This is why we designed AGRISENSO Plus to provide holistic and practical solutions to the challenges faced by our farmers and fisherfolk,” LANDBANK CEO Ortiz emphasized.
Inclusive agri financing
The program, developed in partnership with the DA, ACPC, Department of Agrarian Reform (DAR), National Irrigation Administration (NIA), and private sector partners, is a value chain-based financing initiative that provides holistic support to agricultural stakeholders, with simplified documentary requirements, free life and credit life insurance, and expanded access to technical and market support to help boost productivity and profitability.
It offers a lowered fixed interest rate of only 3.0 percent per annum — down from 4.0 percent — for small farmers, fishers, and agrarian reform beneficiaries (ARBs), with competitive rates for their associations, cooperatives, micro, small, and medium enterprises (MSMEs), large enterprises, anchor firms, and agriculture graduates.
Complementing the Lending Program is the LANDBANK ASCEND (Agri-Fishery Support through Capability Enhancement for Nationwide Development), a capacity-building initiative that equips farmers and fishers with training in digital financial literacy, sustainable agriculture, and enterprise development.
As of August 2025, LANDBANK has released PHP1.78 billion in loans under the AGRISENSO Plus Lending Program, supporting over 12,000 borrowers nationwide. The Negros Occidental rollout follows successful launches in Pampanga, Cagayan, Isabela, Batanes, Bukidnon, Iloilo, and Palawan.
Strengthening partnerships for growth
The Program also strengthens market linkages through partnerships with anchor firms such as Kita Agritech Corporation, Sarisuki Stores, Inc., TAO Foods Company, Inc., Yovel East Research and Development, Inc., Unified Tillers Agriculture Cooperative (UTAC), and Santeh Feeds Corporation. Agbeam Farms Incorporated recently joined this roster following the signing of a memorandum of agreement with LANDBANK on 20 October 2025 at LANDBANK Plaza in Manila.
Agbeam Farms, which specializes in dragon fruit cultivation and processing, will provide end-to-end support to farmers—from land preparation and production to post-harvest processing and marketing—ensuring a complete and sustainable value chain for dragon fruit growers.
Digital convenience
Further advancing its digitalization efforts, LANDBANK successfully piloted the first provincial rollout of its Person-to-Merchant (P2M) QR payment facility in Negros Occidental.
The P2M facility delivers a two-fold benefit for both consumers and LANDBANK-accredited merchants. It is an interoperable payment channel that allows consumers to avail of free transfer fees for purchases worth PHP500 and below when paying via QRPh-P2M using the LANDBANK Mobile Banking App (MBA), other banking apps, or digital wallets. Meanwhile, participating merchants benefit from waived merchant fees for every transaction.
This digital innovation further empowers farmers and MSMEs by offering a faster, more convenient, and secure way to receive payments, while reducing their reliance on cash transactions and promoting wider digital adoption across agricultural communities. Business owners can enroll their existing LANDBANK accounts, with P2M activation completed within just 24 to 48 hours.
