The Aboitiz Group is integrating its housing and residential and the commercial/industrial business units into a unified Aboitiz Economic Estates to create more synergies in offering a full spectrum of real estate solutions of the entire group.
Under the old operational structure, Aboitiz Land served as the real estate arm of the Aboitiz Group handling all its residential and housing projects, while its various economic estates development was part of the Aboitiz Infra Capital.
The integration of the two business units will harness the expertise of Aboitiz Land in the residential sector and the industry leadership of its economic estates that include the West Cebu Industrial Park, a 600-hectare industrial estate in Balamban, Cebu; Lima Industrial Park, a 1,000-hectare Philippine Economic Zone Authority-registered economic estate in Batangas in Batangas; and the 384-hectare Tari Estate in Tarlac.
During a media Christmas Thanksgiving, Monica Lorenzana Trajano, Vice President for Commercial Strategy at Aboitiz InfraCapital Economic Estates, noted of the huge positive impact the integration will bring. “This is quite huge for us in terms of how people are talking about job generation, job creation at the core of everything we do. And of course what this did was strengthen the talent ecosystem that powers our locators, industries, and communities. These are big steps forward for us, among so many other innovative and value-adding improvements across all of our estates,” said Lorenzana Trajano.
Farrah Mayol, Aboitiz Land senior assistant vice-president, explained that both business units are also under the strategic leadership of its CEO and President, Rafael Fernandez de Mesa. “We look forward to the integration of the full real estate offering,” Mayol said emphasizing that integration process is still ongoing.
“So, we are one leadership, one management committee. So, we really just function as one. We’re taking a more intentional approach to building that corporate brand,” she added.
While the development is industry-anchored township, Mayol said the future focus of the integration is the development of housing projects within its economic estates for the needs of the estates and for its employees. Its economic estates are home to over 260 global companies and more than 100,000 direct employes. The Aboitiz group alone has also around 1,000 employees working in its various estates.
Aboitiz Land has been developing residential projects for the past 30 years, geographically scattered in Central Luzon, South Luzon, and in Cebu. It has nine active legacy housing projects it is selling outside of its economic estates. They have five in Cebu and three in Central Luzon.
