SM Prime Holdings Inc. (SM Prime) and the Bureau of Fire Protection (BFP) celebrated the nation’s heroes at the 2025 Awards Night of the Search for the Ten Outstanding Firefighters (TOFF) of the Philippines, held recently at the SMX Aura.
The awards night honored 20 exceptional finalists, with 10 distinguished firefighters being named the 2025 Ten Outstanding Firefighters of the Philippines. This program, now in its second year, recognizes BFP personnel who exemplify the highest standards of courage, leadership, and unwavering commitment to public service.
Chosen from a pool of over 38,000 firefighters nationwide, the awardees were selected through a rigorous process that evaluated professional achievements, socio-civic involvement, ingenuity, and overall performance.
“Firefighting is often associated with sirens and danger, but there is another side to the story: the long hours, the discipline, and the compassion you show every day,” said SM Prime President Jeffrey C. Lim during the event.
BFP Chief Jesus Piedad Fernandez underscored the significance of the partnership. “This remarkable event is not just a personal achievement for the awardees but a powerful recognition for the entire Bureau of Fire Protection. Your SM Prime support will not only help us to enhance our capabilities but also strengthen our commitment to serve the public and ensure safety at all times,” he stated.
The winners were divided into two categories: five commissioned officers and five non-commissioned officers.
| Category | Awardee | Rank and Station/Office |
| Commissioned Officers | FSSUPT Bartolome O. Beliran, DSC | BFP Region 6 |
| FSUPT Josephus Franco Alburo | Las Piñas City | |
| FCINSP Zardoz V. Abela | OPFM – Biliran | |
| FSINSP Julius R. Mangrubang | Talavera Fire Station, Nueva Ecija | |
| FSINSP Karl Aerole M. Rojales | Bureau of Fire Protection NHQ | |
| Non-Commissioned Officers | SFO1 Jan Vincent R. Alba | Lucena Fire Station |
| SFO2 Donn Canlas Anloague | Davao City Fire District – SRF | |
| FO3 Dianne Daphne P. Bruno | Santiago City Fire Station | |
| SFO2 Lloyd Casilao Francisco | Botolan Fire Station Zambales | |
| FO2 Bernard P. Sureta | Daet Fire Station |
The 10 winners each received a P250,000 cash prize. The remaining 10 deserving finalists were also honored with a P25,000 cash prize each. Furthermore, the immediate families of all 20 finalists were provided with complimentary airfare and accommodations at Lanson Place Mall of Asia to attend the ceremony.
The 10 other finalists include commissioned officers FSUPT Raul G. Bustaliño, FCINSP Marc Allan C. Consuegra, FCINSP Anthony Cadion De Paz, FSUPT Jacqueline Sanson Ortega, and FCINSP Julius Daryl M. Bulatao; and non-commissioned officers SFO3 Daisy Leal Cabautan, FO2 Jay Lord B. Corpuz, SFO1 Sussie May Limaco Magan, SFO4 Rachel Sangalang Nicasio, and FO1 James Harley Omayao Palencia.
SM Prime remains committed to supporting the Bureau of Fire Protection in its mission to protect communities and save lives.
