The healthcare landscape in Southeast Asia is set for a major transformation as the 3rd Philippine Pharma and Healthcare Expo returns to the SMX Convention Center, Manila, from January 28–30, 2026.
As the largest exhibition of its kind in the country, the 2026 edition serves as a strategic gateway for the ASEAN business community. Following the massive success of the 2025 event—which saw record-breaking lead generation for exhibitors—this year’s expo is scaling up to meet the demands of one of the world’s fastest-growing healthcare markets.
In a significant expansion, the 2026 Expo will feature a dedicated section for IT and Software Solution providers. This addition highlights the industry’s shift toward digital health, offering pharmaceutical and healthcare companies the latest in data management, AI-driven diagnostics, and administrative software.
The exhibition will feature a diverse international presence, with participants from over 14 countries, including:
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Asia: Philippines, India, Malaysia, Thailand, Vietnam, South Korea, China, and Singapore.
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Global: Italy, Egypt, Ireland, and more.
With over 110 exhibitors and an anticipated 4,000+ professional visitors, the event is designed to foster high-level networking between importers, government bodies, and medical professionals.
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Comprehensive Show Floor: Showcasing medical devices, surgical tools, lab equipment, and pharmaceutical innovations.
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Networking Hub: Connecting hospitals and pharmacies with global exporters and decision-makers.
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Collaborative Excellence: Organized by Genesis Global Exhibitions and Ace Group, with co-partner AIEC and local partner Vatsala Consultancy.



