The Jollibee Group today announced a period of accelerated international growth, reporting significant milestones across its Coffee and Tea and Chinese Cuisine segments. Driven by disciplined execution and an asset-light expansion strategy, the Group is reinforcing its position as a global leader in the restaurant industry.
The Group’s coffee segment has seen robust expansion, particularly through the rapid scaling of Compose Coffee and Highlands Coffee.
-
Compose Coffee (South Korea): Having recently surpassed 3,000 locations, Compose Coffee added 1,000 stores in less than 18 months. The brand’s digital presence has exploded, with the Compose Coffee app reaching 17.59 million users—representing one in three Koreans. This growth was further propelled by a high-profile collaboration with BTS’s V, which led to 8.3 million new subscribers. Under CEO Hongsuk Kim, the “Buyeo Chestnut” campaign recently sold over 400,000 cups in its first week alone.
-
Highlands Coffee (Vietnam): Maintaining its position as Vietnam’s #1 coffee brand, Highlands Coffee now serves over 100 million customers annually. The brand has doubled its footprint in just three years, approaching the 1,000-store milestone with double-digit same-store sales growth.
The Jollibee Group continues to optimize its Chinese cuisine portfolio, focusing on profitability and scalability through Yonghe King and Tim Ho Wan.
-
Yonghe King (China): In a single month (December), the brand opened 35 new franchised stores using a new, efficiency-optimized model. This move signals a return to sustainable growth and financial viability in the Chinese market.
-
Tim Ho Wan: Since assuming full ownership, the Jollibee Group has successfully turned around the brand’s Hong Kong operations, with 100% of stores now profitable.
-
North American Momentum: The opening of Tim Ho Wan in Irvine, California—the first company-operated U.S. location under JFC management—marks a major milestone. The Group aims to scale Tim Ho Wan to 20 North American locations by 2028, utilizing a repeatable operational template designed for global franchising.
Across both segments, the Jollibee Group is implementing a high-speed execution playbook that prioritizes:
-
Faster Returns: Accelerated payback periods now average approximately two years.
-
Franchise Readiness: Portable, efficient store formats allow for rapid scaling across diverse trade areas.
-
Operational Simplicity: Improved throughput and simplified operations tailored to value-driven dining trends. “These developments reinforce our disciplined execution and the strength of our international platform,” the Group stated. “We are building highly portable, franchise-ready formats that allow us to scale rapidly while maintaining improved profitability.”
