DENZA, the premium new energy vehicle (NEV) brand of world’s largest EV manufacturer BYD, has awarded initial dealerships to four partners in the Philippines, signaling its full retail presence in one of its fastest growing markets in Southeast Asia.
Led by Liu Xueliang, General Manager of the BYD Asia-Pacific Auto Sales Division, the company awarded the DENZA dealerships to four initial partners —DENZA Alabang and DENZA Cebu, operated by ACMobility Premium Dealership Inc.; DENZA Makati, operated by Harmony New Energy Auto Service (Philippines) Ltd. Corp.; and DENZA Greenhills, operated by E-Vantage Motors Inc.
These dealers are scheduled to open their showrooms to the public next month, February 27. While the four outlets will serve customers in their particular markets, DENZA is targeting nationwide presence.
in terms of investments, Mr. Xueliang said “DENZA’s entry reflects a long-term commitment -encompassing retail, aftersales, customer experience, and partnerships. We’re here to grow responsibly and sustainably.”
He cited the advanced technology of DENZA, having been rooted as a partnership between BYD and Mercedes-Benz. “ DENZA uniquely combines Mercedes-Benz design heritage with BYD’s electrification leadership, delivering a premium experience powered by intelligent technology.
Adam Hu, Country Head of BYD & DENZA Philippines operations, outlined the brand’s direction and reaffirmed its long-term commitment to the local market. He emphasized that DENZA Philippines is the sole distributor of the brand locally, with a clear strategy focused on sustainable growth rather than short-term volume.
“Our role in the Philippines is to build DENZA the right way — with leadership, clarity, and long-term intent. We’re not here simply to introduce vehicles, but to establish a premium brand that Filipino customers can trust and grow with over time,” he explained.
Hu shared that DENZA plans to expand its dealership footprint in 2026, alongside the gradual introduction of a broader portfolio of premium NEVs across key vehicle segments. Each introduction, he noted, will be intentional and aligned with the brand’s philosophy.
“The Philippine market is advancing rapidly and is ready for a new expression of premium. Our responsibility as brand leaders is to introduce DENZA in a way that reflects local expectations while staying true to its global standards.”
