GAC, a major Chinese automotive manufacturer, has announced the integration of its Philippine operations under GAC International Philippines Inc., placing its local business under direct management as the company prepares to compete more aggressively in the domestic automotive market.
In a statement, GAC said the move reflects its long-term commitment to investments in products, distribution networks, customer service, and operational capabilities. The integration also marks a key milestone in advancing the ONE GAC strategy in the Philippines.
As a result of this initiative, GAC International Philippines will consolidate its GAC MOTOR, AION, and HYPTEC product lines and business operations under a single, unified GAC brand framework in the Philippine market.
GAC International Philippines confirmed that all authorized dealerships will remain fully operational. Warranty coverage, aftersales services, and parts availability will continue without disruption, ensuring customer confidence and peace of mind.
For 2025, GAC International Philippines is actively preparing to introduce a new generation of vehicles to the local market, including the latest hybrid and electric models.
In 2026, the company plans to launch six to eight new products, progressively expanding its portfolio in line with market demand. These introductions are expected to further strengthen GAC’s competitiveness and underscore its long-term commitment to the Philippine market, alongside continued investments in service continuity and local infrastructure development.
Market positioning
With the integration of its local operations, GAC considers the Philippines an increasingly important market within GAC Group’s Southeast Asian strategy. In response to growing demand for intelligent mobility, hybrid, and electric vehicle technologies, GAC Group—through GAC International Philippines—is placing greater strategic emphasis on the country.
This includes strengthening its local presence, enhancing organizational capabilities, improving operational efficiency, and elevating customer service standards.
By reinforcing direct operations, GAC International Philippines aims to work more closely with Filipino customers and partners, ensuring stronger alignment between brand strategy, market execution, and customer experience to support sustainable, long-term growth.
One brand strategy
Under the ONE GAC strategy, the company will offer Filipino customers a broader and more diverse product portfolio, supported by advanced technologies. At the same time, local dealers and partners will benefit from clearer strategic direction, stronger momentum, and enhanced growth opportunities.
GAC International Philippines will focus on unified branding, integrated sales channels, and standardized service practices to ensure consistent brand identity, efficient market response, and reliable aftersales support.
The strategy is also expected to optimize operations and enhance parts supply capabilities through localized warehousing and logistics improvements, while continued dealer network support will help ensure stable sales and aftersales operations.
