Tuesday, January 27, 2026

Megaworld partners with Samsung to launch pioneer AI-powered homes

Megaworld, the country’s pioneer in township developments, is officially ushering in a new era of residential living with the launch of its AI-powered homes. In a landmark partnership with global technology leader Samsung, Megaworld will integrate advanced artificial intelligence into its developments, beginning with Park McKinley West in Taguig City.

This initiative marks a significant evolution from basic home automation to a fully intuitive, responsive ecosystem designed to align with the rapid digital shift in Filipino lifestyles.

At the core of these next-generation homes is the Samsung SmartThings ecosystem. This digital hub allows residents to manage their living spaces through a single interface, moving beyond simple remote controls to “intelligent routines.”

Key features of the AI-powered integration include:

  • Adaptive Environment: Intelligent climate control and lighting that adjust based on weather, time of day, or user presence.

  • Predictive Management: Energy optimization systems that learn user patterns to reduce waste and enhance efficiency.

  • Voice-Activated Command: Hands-free control over a wide array of Samsung AI appliances, including televisions, washing machines, and air-conditioning units.

  • Personalized Automation: Homes that “anticipate” needs, setting routines based on specific device status or resident behavior.

Megaworld’s leap into AI is a natural progression of its iTownships initiative, launched nearly a decade ago to future-proof its master-planned communities. “Through our AI-powered homes initiative, we are redefining residential living by creating intelligent spaces that enhance comfort, safety, and sustainability,” says Francis Viernes, Head of Business Innovation and Transformation at Megaworld. “This marks an important step in how we continue to set new standards for modern township developments.”

The rollout comes at a time of surging AI adoption in the Philippines. According to research by Public First, nearly half of the Filipino population engages with AI tools weekly. Leading this charge are Gen Z users, with 52% already utilizing AI in their daily lives. Megaworld is positioning itself at the forefront of this trend, offering tech-savvy homeowners a living space that matches their digital fluency.

Effective immediately, buyers of select Megaworld residential condominiums can opt to transform their units into fully integrated AI-powered homes.

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