“2025 was a defining year for Kia Philippines, as we achieved 16.7% year-on-year growth and emerged as the fastest-growing mainstream established automotive brand in the country,” said Jaime Alfonso Zobel de Ayala, Chief Executive Officer of ACMobility. “This milestone reflects the strength of our product portfolio, our customer-centric approach, and our commitment to offering mobility solutions that meet the evolving needs of Filipino motorists.”
“The performance in 2025 reflects how Filipino motorists responded to our cars, our service, and the people behind the brand,” said Jay Lopez, Managing Director of Kia Philippines. “It’s a result of a year focused on delivering a better ownership experience every day.”
Kia’s strong performance in 2025 was driven by impressive results from its core models, which achieved significant gains in their respective segments. The Kia Carnival ranked second in the premium midsize MPV segment, posting 30 percent year-on-year (YoY) growth and reinforcing its appeal among families and executives seeking space, comfort, and an everyday first-class experience.
The Kia Sonet emerged as a key growth driver, ranking second in the entry subcompact SUV segment with a remarkable 54 percent year on year increase.
In 2025, Kia Philippines also completed its three-prong powertrain lineup, offering customers a full range of fuel-powered, fully electric, and turbo-hybrid options. The addition of the Turbo Hybrid options, such as the Kia Sorento 7-seater hybrid SUV and the Kia Carnival Turbo Hybrid, played a key role in broadening Kia’s market reach and driving overall growth, as more Filipino motorists looked to balance performance, efficiency, and sustainability.
Beyond sales, Kia Philippines earned significant recognition for its commitment to customer experience and dealer network excellence. The brand received the 2025 Sales Customer Satisfaction Significant Improvement Award (KSCS) from Kia Asia Pacific, acknowledging measurable gains in sales customer satisfaction. Further emphasising this commitment, Kia Pasig was named the 2025 Global Best Dealer, underscoring Kia’s local dealer network and its ability to deliver world-class service and quality aligned with global Kia standards.
With these strong foundations in product competitiveness, customer satisfaction, and dealer excellence, Kia Philippines enters 2026 with confidence and clear momentum.
“The momentum we’ve built gives us confidence in the road ahead,” continued Lopez. “Our focus now is on expanding our lineup, elevating the customer experience, and making innovative, high-quality, and reliable vehicles more accessible to Filipino drivers.”
