Highlands Prime, Inc., the dedicated leisure residential arm of SM Prime Holdings, Inc., is proud to announce the completion of Provence, its newest upscale residential enclave. Situated within the prestigious Tagaytay Midlands along Lakeside Fairways Drive, Provence brings the architectural elegance and tranquil charm of the French countryside to the heart of Batangas.
Designed as a low-density retreat from urban density, Provence spans 8.3 hectares and features only 119 residential lots, averaging a mere 14 lots per hectare. This intentional design ensures a refined sense of openness and exclusivity for its residents.
The development is strategically elevated to provide breathtaking, unobstructed views of Taal Lake and Volcano. With lot sizes ranging from 240 to 451 square meters, the community caters to those seeking a primary residence, a serene retirement home, or a high-value long-term investment. “To capture the tranquil beauty of the French countryside, generous open spaces and landscaping are woven throughout this development,” says Mary Eleanor Mendoza, Senior Vice President at Highlands Prime. “This vision has clearly resonated with discerning buyers, as reflected in the substantial number of lots already sold.”
Provence is engineered for year-round, worry-free living, supported by robust infrastructure including an independent water supply and full back-up emergency power. Residents also enjoy a curated selection of amenities designed to foster community and relaxation:
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The Promenade: A charming central walkway inspired by French village life.
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Infinity Pool: Offering seamless views of the horizon.
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Multipurpose Pavilion: A social hub for gatherings and events.
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Tree-Lined Roads: Enhancing the estate’s natural cooling and aesthetic appeal.
As part of the expansive 1,300-hectare Tagaytay Highlands estate, Provence residents benefit from the mountain resort’s signature luxury lifestyle, cool climate, and world-class leisure facilities.
Despite its secluded feel, Provence remains highly accessible from Metro Manila via major thoroughfares, including:
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SLEX (South Luzon Expressway)
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CALAX (Cavite–Laguna Expressway)
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CAVITEX (Manila–Cavite Expressway)
Provence stands as a testament to SM Prime’s commitment to developing premium, master-planned communities that offer a sophisticated alternative to city living.



