Century Properties Group (CPG) is significantly scaling its footprint in the country’s high-growth provincial corridors, announcing the launch of Cerulean Residences, a 25-hectare master-planned house-and-lot development in General Trias, Cavite.
The move reinforces CPG’s strategic “dual-brand” growth model, balancing its premium residential offerings with its high-performing first-home brand, PHirst.
The introduction of Cerulean Residences marks a pivotal milestone for Century Limitless Corp., CPG’s premium residential subsidiary. This premium rollout will be complemented by the grand launch of a new PHirst residential development in General Trias this March.
“By balancing our PHirst and Premium residential segments, we are able to sustain growth while expanding our footprint across the nation’s key growth corridors,” said Marco R. Antonio, President and CEO of CPG. “We are building a truly nationwide platform that addresses multiple market segments.”
The expansion comes on the heels of a banner year for the company. In the first nine months of 2025 (9M 2025), CPG reported:
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Net Income After Tax: ₱2.10 billion (up 17% from ₱1.80 billion in 9M 2024).
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Consolidated Revenues: ₱12.31 billion (a 15% increase year-on-year).
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PHirst Performance: Remained the primary revenue driver, contributing ₱8.4 billion, or 69% of total 9M 2025 revenues.
| Project/Milestone | Segment | Location | Note |
| Cerulean Residences | Premium | General Trias, Cavite | 25-hectare master-planned community |
| New PHirst Project | First-Home | General Trias, Cavite | Grand launch scheduled for March 2026 |
| PHirst Park Homes Gen San | First-Home | General Santos City | Marked CPG’s official entry into Mindanao |
To sustain this momentum, CPG has earmarked ₱12 billion in capital expenditures to fund its 2026 development pipeline. This investment will support the continued scaling of premium portfolios under Century Limitless and the nationwide saturation of PHirst, which recently celebrated its expansion into Mindanao with the February 21 launch of PHirst Park Homes Gen San.
“With two projects launching in General Trias this March, CPG continues to execute a dual-brand growth strategy: scaling its premium offerings while broadening access to quality homes through PHirst, all under a strengthened and growing consolidated platform,” Antonio added.
