The 2026 DTI-Bagong Pilipinas National Trade Fair (NTF) concluded its five-day run at SM Megamall with P129.68 million in total sales. Held from February 18-22, 2026, the event marked a strong start to the Department of Trade and Industry’s (DTI) yearly trade calendar. This total includes direct cash purchases, booked orders, and ongoing business deals negotiated during the event.
A total of 335 micro, small, and medium enterprises (MSMEs) from across the Philippines joined the fair, which drew 15,103 visitors to the Megatrade Halls. As the first flagship trade event of the year, the fair gave local sellers a direct way to reach a large number of shoppers and professional buyers, helping them grow their businesses beyond their home regions.
Beyond the retail booths, the event focused on helping local brands become more professional. The program included practical workshops on digital tools, shipping for exports, and eco-friendly production. These sessions, along with “Show & Tell” product demos and fashion showcases, allowed entrepreneurs to get direct feedback from the public and improve their products for a more competitive market.
The high turnout and variety of goods—ranging from home décor to “green” innovations—show a growing interest among consumers for locally-made products. For many participating MSMEs, the fair served as a vital testing ground for new ideas before they expanded to larger markets.
The Business Connect Lounge also played a key role by hosting meetings between sellers and large corporate buyers. These talks focused on long-term supply deals that will help small businesses stay active even after the fair ends.
Following this successful kickoff, the DTI’s Bureau of Market Development, Promotions, and OTOP (BMDPO) will move forward with its 2026 calendar of regional and themed fairs.
Business owners and buyers interested in future events can reach out to bmdpo@dti.gov.ph or follow the bureau’s official social media updates.
