SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s leading integrated property developers, is set to reach a historic milestone with the grand opening of SM City Zamboanga on March 20, 2026. This launch marks the company’s 8th mall in Mindanao and its 90th mall in the Philippines, reinforcing SM Prime’s commitment to driving economic growth in the region.
Spanning four levels and adding over 42,000 square meters of gross leasable space, SM City Zamboanga is strategically located along Mayor Vitaliano Agan Avenue in Barangay Camino Nuevo. The new development builds on the success of SM City Mindpro, which debuted in 2020, to further serve the city’s evolving retail landscape.
“Zamboanga is a strong and growing market. This expansion allows us to broaden our footprint and respond to rising economic activity in the area,” said SM Prime President Jeffrey C. Lim. “With this investment, we also expect to create jobs, support local enterprises, and help drive domestic tourism in the region.”
SM City Zamboanga is designed to be a modern landmark, introducing several high-tech and eco-friendly features to the city:
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Mindanao’s Tallest Scenic Elevator: A record-breaking installation equipped with integrated LED displays.
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Immersive Visuals: A corner outdoor LED wall capable of rendering high-definition 3D content.
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Sustainability Leadership: The mall will house Zamboanga’s first electric vehicle (EV) charging station, solar panel installations, a “Trash to Cash” recycling program, and a dedicated e-waste collection facility.
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Inclusive Amenities: To honor the region’s diverse culture, the development includes a dedicated Muslim Prayer Room.
The mall will feature an exciting mix of global and local brands, including The SM Store, Mindpro Supermarket, Adidas, Fully Booked, JCO Reserve, and Japan’s popular Gashapon. Lifestyle highlights include:
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Skyplaza: An indoor garden and aviary-themed park featuring a high skylight ceiling.
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Entertainment Hub: A modernized Food Court, an upgraded Cyberzone, and three digital SM Cinemas—including two premium Director’s Club theaters.
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Community Spaces: A dedicated Paw Park for pet owners.
Located just 10 minutes from Zamboanga International Airport and five minutes from the Zamboanga City Seaport, SM City Zamboanga offers unparalleled accessibility. Its proximity to City Hall and the downtown district ensures it will serve as a central social and commercial hub for both residents and travelers.
