Shopee is bringing its Tatak Pinoy MSME Roadshow to more provinces in Visayas and Mindanao, reinforcing its commitment to helping Filipino entrepreneurs tap into e-commerce.
Started in August last year, the program has since drawn strong participation from its earlier legs, reflecting the growing appetite for digital skills training among regional entrepreneurs. The Bacolod City leg continues the Visayas run, with Shopee set to expand to additional provinces as the initiative scales nationwide. This expansion aims to provide digital upskilling opportunities to hundreds of MSME sellers in underserved regions outside Metro Manila.
The Tatak Pinoy Roadshow builds on Shopee’s decade-long mission to empower Filipino small businesses. In partnership with local government units and the Department of Trade and Industry, the program delivers hands-on training and guidance to help MSMEs establish and grow their online presence.
“Across the Philippines, we’re seeing more entrepreneurs recognize the potential of e-commerce to grow their businesses,” said Jack Ng, head of commercial, Shopee Philippines. “With Tatak Pinoy, we aim to meet MSMEs where they are, particularly in regions with limited access to digital training resources. By expanding the roadshow across Visayas and Mindanao, we want to unlock the untapped potential of these regional businesses and provide them with the tools and knowledge to succeed online.”
The Tatak Pinoy Roadshow has consistently drawn strong participation from entrepreneurs eager to grow their businesses online. For the Bacolod leg, the event expects to draw around 100 participants, highlighting growing interest in digital commerce across the region.
This builds on the program’s strong momentum in 2025, when attendance consistently surpassed targets. Last year, Shopee trained over 700 MSME sellers across 10 cities nationwide, providing hands-on sessions in digital marketing, order fulfillment, and customer engagement to support their growth. These practical workshops equip participants to manage day-to-day operations and grow their businesses confidently online.
Barriers
Ng shared that based on their experience from the previous roadshows, the passion and entrepreneurial drive are already there. But entrepreneurs from the provinces need the right guidance and support to turn their drive into sustainable growth.
For instance, he said, many regional entrepreneurs face challenges when transitioning from informal businesses to fully operational online stores. Common hurdles include business formalization, securing permits, and managing multiple responsibilities with small teams—from packaging and inventory management to customer service.
“Through Tatak Pinoy, we’re working with local government partners to provide practical training that helps sellers overcome early hurdles and build stronger businesses online,” he said.
The Tatak Pinoy curriculum supports MSMEs at every stage of their digital journey, providing guidance on online store setup, business registration, and order and logistics management through Shopee’s ecosystem of tools and services.
