Booking.com, the world’s leading online travel marketplace, is launching a new advertising campaign during the Big Game on February 9th, showcasing how it empowers travelers to “get it ridiculously right” every time. Building on the success of the “Booking.yeah” campaign, this year’s creative emphasizes the ease and personalization Booking.com offers, catering to every traveler’s unique needs and preferences.
The campaign features a diverse cast of characters, from everyday travelers to cultural icons like The Muppets. Viewers will see Kermit the Frog relaxing at a beachfront vacation rental, Miss Piggy enjoying a luxurious boutique hotel, a family discovering the perfect resort with a waterpark, and a bachelorette party experiencing the classic Las Vegas vibe. These scenarios highlight how Booking.com simplifies the process of finding and booking the ideal stay, thanks to features like the user-friendly app and free cancellation.
“This campaign shines a spotlight on the incredible choice, ease, and value Booking.com provides, making it simple for travelers to find exactly what they’re looking for,” said Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com.
“This year’s creative captures the relatable humor and playful moments of travel planning, demonstrating how Booking.com can meet the needs of every traveler. By blending nostalgia, modern storytelling, and a touch of whimsy, we’re excited to share this with viewers during one of the biggest cultural moments in the U.S., inspiring Americans to confidently and excitedly plan their next trip, no matter their travel style.”
Developed by Zulu Alpha Kilo, with media strategy and planning by Mindshare, the integrated campaign will span TV (including prime time), streaming services, online video, audio, paid social media, and owned channels. The campaign includes a 30-second Big Game commercial and various 15-second spots, all available on YouTube.com/@bookingcom, along with creative assets for social media platforms.
In 2025, American travelers are embracing a more confident and adventurous approach to travel, with nearly two-thirds (62%)* planning to use technology to personalize their experiences.
Whether it’s a boutique hotel, a resort with a waterpark, or a family-friendly beachfront escape, Booking.com empowers travelers to embrace their unique preferences and book the perfect trip, every time. Features like free cancellation, verified reviews, and smart filters simplify the search process. U.S. travelers can also leverage Booking.com’s AI Trip Planner to explore destinations and accommodations, create itineraries, and discover top attractions.
