Cebu Pacific has earned the prestigious title of Best Airline at the 2025 Routes Asia Awards, marking a historic second consecutive win at the event. The annual awards celebrate the outstanding contributions of airlines, airports, and tourism authorities in advancing route development and fostering tourism growth across the Asia-Pacific region.
Cebu Pacific’s Key Achievements in 2024-2025:
Network Expansion: In 2024, Cebu Pacific expanded its global reach by launching 28 new routes, including 19 domestic and 9 international destinations. This expansion connected travelers to sought-after locations like Chiang Mai, Kaohsiung, and Sapporo, solidifying the airline’s role as a key regional player in air travel.
New Hubs: The airline established new hubs in Davao and Iloilo, further enhancing connectivity across the Philippines. These additions complement Cebu Pacific’s primary hubs in Manila, Cebu, and Clark, enabling more efficient travel options for both domestic and international passengers.
Fleet Modernization: Continuing its commitment to growth and passenger comfort, Cebu Pacific made history with the largest aircraft order in Philippine aviation. The airline secured 152 Airbus aircraft, meeting the rising demand for air travel and reinforcing its leadership in the regional aviation market.
Tourism Campaign: The airline launched its “Fly to Happy, Fly to the Philippines!” campaign, promoting the country’s unique natural wonders and vibrant cultural experiences to attract global travelers. The campaign underscores Cebu Pacific’s role in driving tourism to the Philippines and fostering its international image.
Philippines Recognized as Destination of the Year
In addition to Cebu Pacific’s achievement, the Philippines won the coveted Destination of the Year Award at the Routes Asia 2025 event. This recognition highlights the nation’s strong efforts to improve air connectivity and its leadership in promoting sustainable tourism across the region.
Strategic Tourism Initiatives: The Philippine Department of Tourism (DOT) has played a crucial role in driving this success. The launch of the “Love the Philippines” campaign in 2023 showcased the country’s rich biodiversity, diverse cultural heritage, and emerging travel destinations, significantly increasing interest in the nation’s tourism offerings.
Route Development Success: As of February 28, 2025, the Philippines boasts 46 new domestic and 47 international routes, further enhancing access to idyllic destinations like Siargao, Batanes, Panglao, and Coron. These additions have made travel to the Philippines more accessible and convenient, strengthening its position as a must-visit destination in Asia.
A Bright Future for Philippine Aviation and Tourism
With Cebu Pacific’s continued success and the Philippines’ recognition as Destination of the Year, the country is poised for even greater achievements in aviation and tourism in the years ahead. Both the airline and the nation remain dedicated to advancing connectivity, boosting regional tourism, and showcasing the beauty of the Philippines to the world.
