In a highly celebrated event marking Filipino Food Month, President Ferdinand Marcos Jr. delivered a spirited speech at the National Food Fair, highlighting the vital role of local farmers, artisans, and micro, small, and medium enterprises (MSMEs) in shaping the Philippines’ cultural and economic identity.
Culinary Excellence and Heritage
President Marcos emphasized the beauty and depth of Filipino culinary traditions, urging Filipinos to take pride in their diverse dishes. With an array of delectable homemade goods from Luzon, Visayas, and Mindanao showcased at the fair, he expressed admiration for the vibrant colors and aromas that symbolized the essence of Filipino culture.
Digital Transformation for MSMEs
A major highlight of his address was the launch of the Department of Trade and Industry’s (DTI) Bagong Pilipinas Marketplace platform. Marcos underscored how this new e-commerce initiative would empower MSMEs by offering them digital visibility and access to wider markets, both locally and internationally. He celebrated the platform’s ability to expand supply chains, facilitate efficient delivery, and ensure cashless payments—all critical to thriving in today’s digital economy.
Sustainability and Innovation
The President stressed the importance of sustainability and innovation in food processing and manufacturing. The initiative promises to integrate cutting-edge technologies while adopting environmentally conscious frameworks to support the long-term growth of Filipino enterprises.
International Reach and Collaboration
Marcos called upon potential investors, both Filipino and foreign, to explore the vast opportunities within the Philippine market. He also thanked private sector partners for their unwavering support in championing MSME projects.
Pride in Filipino Ingenuity
Encouraging Filipinos to “continue to champion our homegrown products,” President Marcos expressed confidence that MSMEs, fueled by these digital and collaborative efforts, will play a pivotal role in fostering a prosperous and productive Philippines.
The event was both a celebration of Filipino culinary art and a testament to the government’s commitment to innovation and inclusivity in business—a promising step toward sustainable economic growth.
