NUSTAR Hotel Cebu celebrated its grand opening today, Thursday, May 8, officially welcoming guests and marking a significant new chapter in the region’s vibrant hospitality scene. The landmark event signals a boost to Cebu’s flourishing tourism industry and promises an elevated standard of guest experience.
The opening was commemorated with a prestigious ribbon-cutting ceremony graced by key figures, including Tourism Secretary Christina Garcia Frasco. She was joined by Robinsons Land Corporation CEO and President Mybelle Aragon-GoBio, NUSTAR Resorts and Casino Chief Operations Officer Sean Knights, NUSTAR Hotel General Manager Roel Constantino, and Director for Sales and Marketing Cristina Ong-Cruz.
In his inaugural address, NUSTAR COO Sean Knights highlighted the core philosophy that will define the NUSTAR Hotel experience. “While the physical quality of NUSTAR Hotel, or the hardware as we call it, is very much visually appreciated. What will set NUSTAR Hotel apart is the software or our people,” Mr. Knights stated. He emphasized the rigorous, tailored training and world-class service foundation instilled in all employees, aimed at delivering truly unforgettable stays for every guest.
Mr. Knights further elaborated on the hotel’s broader impact, saying, “The NUSTAR Hotel will generate opportunities and showcase the very best of Filipino and, more specifically, Cebuano hospitality. We see it as a driving force in elevating the tourism and service industries, not just in the region, but across the country.”
The opening of NUSTAR Hotel Cebu is a testament to the island’s growing appeal as a premier global destination. This is underscored by the impressive tourism figures from 2024, which saw Cebu attracting over 5 million overnight tourists and generating P87 billion in tourism receipts.
The momentous occasion was also attended by other distinguished guests, including Barun Jolly, Senior Vice President of Robinsons Land Corporation; Roberto ‘Bo’ Varquez, Head of South Road Properties (SRP) Management; Department of Tourism (DOT) Undersecretary Ferdinand Jumapao; Assistant Secretary Ronald Conopio; and DOT-7 Assistant Regional Director Gelena Asis-Dimpas.
NUSTAR Hotel Cebu is poised to become a beacon of luxury and exceptional service, further solidifying Cebu’s reputation as a world-class destination for leisure and business travellers alike.
NUSTAR Hotel Cebu is the latest premier luxury accommodation situated within the NUSTAR Resort and Casino complex. Committed to delivering unparalleled guest experiences, the hotel prides itself on its exceptional service, state-of-the-art facilities, and its dedication to showcasing the renowned warmth of Cebuano hospitality.
