Puregold Price Club Inc., the country’s leading retail chain with grassroots appeal, will open 25 stores this year to provide sari-sari stores and small retailers affordable sources of merchandize items especially those in the Visayas and Mindanao areas.
Antonio De los Santos, Puregold vice-president for operations, told reporters covering the opening of the 2025 Tindahan Ni Aling Puring Sari-Sari Store Negosyo Convention on May 15, 2025 at the World Trade Center, that the company will continue to expand in areas where they have no presence yet.
“Our target this ear is to open 25 stores especially in Visayas and Mindanao in areas with no Puregold,”said De los Santos.
He said that Puregold will soon open in Pantukan, Davao and Sindangan, Zamboanga to open next month. Puregold just opened in Ubay, Bohol, as well as Marawi and Siargao. Other stores are slated for opening in northern Luzon, Bicol and Metro Manila.
“Puregold started small 21 years ago, and now we are 512 strong stores,” De los Santos said adding that the Lucio Co retail chain would like to share the success story of the “Aling Puring” store to all sari-sari stores in the country.
The objective is to have a Puregold footprint in the entire country, not just the National Capital Region to help more entrepreneurs, he said.
He added that the decline in inflation rate is favorable to retailers in helping sari-sari store clients grow and create jobs.
The micro, small and medium enterprises sector accounts for 99.5 percent of all businesses in the Philippines and employ more than 60 percent of the workforce. Yet many still lack access to formal distribution, financing, or even technology. Puregold is filling that gap—and turning it into a long-term competitive advantage.
Now, with over one million active members in its Tindahan ni Aling Puring (TNAP) program, Puregold has evolved from a traditional retailer into one of the Philippines’ most effective grassroots economic enablers.
“Our business’ impact isn’t measured not only by store count, but in lives changed,” said Ferdinand Vincent P. Co, President of Puregold. “When a sari-sari store thrives, a family moves forward, a community strengthens, and the economy grows from the ground up. By enabling our Ka-Asensos to succeed, we’re paving the road to thriving communities.”
What began 21 years ago as a store-based card initiative has become a nationwide platform for micro-entrepreneurship, bridging product access, education, community-building, and digital transformation. The 2025 convention’s theme, “Piliin si Aling Puring, Kayang-Kaya Umansenso,” has a bold proposition: that financial mobility, even national growth, can be built one store at a time.
