Megaworld, one of the Philippines’ leading property developers, today announced the launch of a new, exclusive brand category: the Megaworld SIGNATURE COLLECTION. This curated portfolio of ultra-high-end residences marks the company’s strategic entry into the most elevated tier of residential real estate, catering to the sophisticated demands of the ‘ultra-rich’ both domestically and internationally.
The Megaworld SIGNATURE COLLECTION transcends the company’s previous upscale offerings, presenting one-of-a-kind residences where ownership is defined by an unparalleled focus on privacy, permanence, and provenance. These developments are either individually designed and situated in scarce, trophy enclaves across the Philippines, or they uniquely showcase groundbreaking innovations, exclusive amenities, and bespoke collaborations.
“The Megaworld SIGNATURE COLLECTION is beyond what we’ve done before—it defines an entirely new category,” stated Kevin L. Tan, Executive Director, Megaworld. “We recognize the critical need to diversify our portfolio and boldly tap into the significant opportunities within the ultra-luxury residential market. These developments are so rare that Megaworld plans to offer them only in select locations, just once or twice every year.”
This timely launch comes amid a burgeoning demand for exclusive, long-term real estate assets among Ultra High Net Worth Individuals (UHNWIs) in the Philippines and overseas. As personal and generational wealth continues to expand, so too does the appetite for quiet luxury, discreet ownership, and non-fungible real estate assets. According to US-based global financial analytics firm S&P Global, the ultra-luxury real estate market in the Philippines is experiencing robust growth and substantial demand, largely driven by buyers’ resilience against inflation and high-interest rates. Megaworld’s entry into this segment builds upon its more than three decades of experience in high-value residential development, now refined for the most discerning clientele.
“We chose the name because each residence bears the mark of purposeful design. Every development is envisioned as a one-of-a-kind property and offered with discretion, chosen by those who truly understand the value of rarity,” shared Lourdes T. Gutierrez-Alfonso, President and Chief Executive Officer, Megaworld. “The Megaworld SIGNATURE COLLECTION signals a deliberate pivot toward architectural singularity, long-term capital preservation, and heirloom-quality design. We are creating an entirely new dedicated group to handle our Megaworld SIGNATURE COLLECTION, and we will be launching our inaugural project for this category within the year.”
In 2024, real estate sales remained a key driver of growth for Megaworld, recording a 19% year-on-year jump with revenues reaching nearly Php 51 billion. The company also recorded P131.9 billion in reservation sales and launched P31.8 billion worth of new projects during the year, reinforcing its strong market position as it ventures into this elite segment.
