Eight Filipino tech companies will take center stage in the Consumer Electronics Show (CES) 2025 as the Philippines targets to ride on the vast global value chain.
CES, the most powerful global trade show that showcases the entire tech landscape in a single event, will open on January 7 to 10 in Las Vegas, Nevada.
Joining the country’s line up for CES this year are Airspeed; Automated Technology Philippines, Inc.; Integrated Micro-Electronics, Inc.; Ionics EMS, Inc.; Leader Electronics Philippines, Inc.; Team Pacific Corporation; Tsukiden Electronics Philippines, Inc.; Xinyx Design.
Christine Gojar, Corporate Communications Officer of Xinyx Design, underscores CES as a perfect platform to demonstrate how a Philippine-based fabless IC design solutions provider is shaping the future of technology.
“We’re excited to share with you the scope of our innovative IC design services and showcase what semiconductor design ecosystem is available in the Philippines,” Gojar added.
Urging businesses to venture with his company, Earl Lawrence Cua, Vice President for Business Development of Ionics EMS, Inc., claims that they have “extensive experience in producing technology for the largest and most innovative companies.”
“We have the latest and greatest equipment. We have incorporated and developed the smart factory into our operations and that guarantees transparency with our customers, the quality of our product, as well as the best cost,” Cua said.
CES 2025 is a dynamic platform where the brightest luminaries, brands, and innovators across the entire tech ecosystem meet. It is seen as a perfect avenue for tech companies to showcase their products, while catching firsthand the boldest breakthroughs in electronics. Filipino tech firms will be featured under PARTNERPhilippines, a flagship program that positions the Philippines as a global business hub.
Center for International Trade Expositions and Mission (CITEM) Executive Director Leah Pulido Ocampo touted the Philippines’ second participation in CES as “a significant step to increase the Philippines’ share in the global consumer electronics market.”
“We have a strong electronics sector. For decades, the industry’s export activities have been a major economic driver of the country. So, it is only quite fitting that we put the electronics industry on top of our priority,” Ocampo said.
The Philippine Export Development Plan 2023-2028 puts a prominent focus on targeted interventions within key Global Value Chain (GVC) clusters, building on the country’s existing capabilities to seize emerging opportunities in global markets. The plan promotes industries that cater to the country’s fundamental needs. Among the four key clusters identified is Industrial Machinery and Transport, which aims to improve opportunities in semiconductors while advancing the aerospace, automotive, and maritime sectors. This cluster supports businesses engaged in outsourced semiconductor assembly and testing, alongside promoting research and development in electronics.
In 2023, the Philippine electronics sectors saw a gradual recovery with export sales reaching USD 41.91 billion. Dwindling figures were posted during the pandemic, yet electronics remained the Philippines’ top export, accounting for 57 percent of the country’s total exports. Similarly, electronic products continue to be the Philippines’ top export in key regions including Southeast Asia, the European Union, and the Asia-Pacific. In a preliminary data released by the Philippine Statistics Authority (PSA), the Philippines exported USD 27.4 billion worth of electronic products from January to August this year.
