MacroAsia Corporation (MAC), a leader in aviation support and food services, is pleased to announce a new joint venture in Cebu, marking a significant expansion into the Visayas region. Through its wholly-owned subsidiary, MacroAsia New Ventures, Inc. (MNVI), MacroAsia is partnering with Princess Jolliant Corporation (PJC), a prominent Cebu-based commissary specializing in catering for quick-service restaurants (QSR) and other institutional clients.
This strategic partnership will enable Princess Jolliant to scale up its production capacity and services with Cebu as its central hub. Princess Jolliant specifically invited MacroAsia to be a partner, recognizing the company’s extensive expertise and strong track record in Luzon. The joint venture will take over the operations of the existing Princess Jolliant commissary and develop a new, state-of-the-art facility in Cebu to serve a broader range of institutional clients.
MacroAsia President Eduardo T. Luy stated, “Cebu has always been a vital center for trade, tourism, and economic activity. Expanding here will allow us to serve more customers, support local businesses, and create jobs, all while bringing MacroAsia’s expertise in food services to the region. This move is not just about expansion—it is about building long-term partnerships in Visayas.
The decision to invest in Cebu aligns with the region’s strong economic growth, driven by the ongoing development of the Mactan-Cebu International Airport (MCIA), new infrastructure projects, and robust airline activity. This brownfield investment—assuming operations of an existing commissary with an established client base—is expected to be immediately income-accretive, contributing to both companies’ growth and generating new employment opportunities in the province.
