Isuzu Philippines Corporation (IPC), the nation’s leading provider of commercial vehicles, reaffirmed its strategic focus on the Visayas and Mindanao regions by showcasing its robust lineup of business-ready trucks at the 2025 Cebu Truck Fest.
IPC’s participation underscores the brand’s dedication to equipping Filipino enterprises—from construction and logistics to retail distribution and agriculture—with durable, fuel-efficient, and customized transport solutions designed for demanding operational environments.
The decision to feature an extensive lineup in Cebu comes at a crucial time for regional logistics. According to the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the light and heavy-duty truck category in the Visayas and Mindanao saw a significant 15% growth in 2024, highlighting the surging need for dependable commercial transport. Given Cebu’s central role as the major logistics hub for the entire central and southern Philippines, the Truck Fest provides a vital forum for fleet managers and business owners to secure their transport future.
“The economic expansion in Cebu, particularly in manufacturing, e-commerce, and construction, necessitates highly efficient and reliable logistics,” said a spokesman for IPC. “By connecting directly with businesses at the Cebu Truck Fest, we are reinforcing our role not just as a supplier, but as a strategic partner committed to driving regional development through our proven technology and comprehensive support.”
Isuzu presented models across its light, medium, and compact segments, ensuring a solution for every business requirement:
N-Series: The Light-Duty Workhorse: The top-selling Isuzu N-Series was highlighted as the ideal solution for city deliveries and short-haul logistics. Equipped with the renowned 4JB1-TC and 4JJ1-TC diesel engines, these models are lauded for their exceptional fuel efficiency and minimal maintenance demands. With payload capacities ranging from two to four tons, the N-Series is the preferred choice for food distributors and e-commerce couriers.
F-Series: The Backbone of Medium-Duty Transport: Targeted at construction and expanding logistics fleets, the Isuzu F-Series features the Euro IV-compliant 6HK1-TCN Blue Power engine. This series delivers increased torque output and longer maintenance intervals, substantially reducing operating downtime. A key highlight is the introduction of customizable body combinations through Isuzu’s enhanced Builder Program.
QKR and Traviz Line: Compact Efficiency for Urban SMEs: Isuzu also showcased its compact utility models, the Traviz and QKR. These vehicles are perfectly suited for SMEs navigating dense urban routes, offering easy drivability and excellent fuel economy. Their reduced CO₂ emissions align with the Department of Transportation’s (DOTr) push for more environmentally responsible urban logistics.
