Despite a sales rally in the final month of 2025, the Philippine automotive industry ended the year with essentially flat growth, as total vehicle sales reached 491,395 units—up a modest 3.7 percent from 473,842 units in 2024. The industry also fell short of its full-year sales target of 500,000 units.
Official data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA) showed that the 33 motor vehicle players under the group sold a combined 463,646 units, or 0.8 percent lower than the 467,252 units recorded in full-year 2024.
In a joint statement, CAMPI and TMA cited an unfavorable market environment during the second half of 2025, which weighed on overall industry performance. Contributing factors included the reimposition of excise taxes on pickup trucks and several natural calamities experienced across the country.
Within CAMPI-TMA sales, the passenger car segment recorded the steepest decline, falling 23.1 percent year on year. Annual passenger car sales dropped below the 100,000-unit mark to 92,924 units in 2025, compared with 120,770 units in 2024.
While December sales rose to 42,870 units from 37,325 units in November, the late-year rally was insufficient to lift full-year CAMPI-TMA sales into positive territory. The group noted, however, that total industry sales in December reached 47,371 units, marking the strongest monthly performance since 2017.
Meanwhile, the commercial vehicle segment posted a 7.0 percent increase, with sales rising to 370,000 units from 346,482 units in 2024.
Electrified vehicles (xEVs) also gained significant traction during the year, with total sales reaching 58,905 units. This accounted for 12.0 percent of the 2025 market, up sharply from 5.5 percent in the previous year. Combined sales of Battery Electric Vehicles (BEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and Hybrid Electric Vehicles (HEVs) surged 142.5 percent year on year. CAMPI-TMA members accounted for 32,489 units of total xEV sales in 2025.
Toyota Motor Philippines Corp. (TMP) maintained its industry leadership with total sales of 229,447 units, capturing a 49.49 percent market share. Mitsubishi Motors Philippines Corp. followed with 86,808 units sold (18.72 percent share), while Suzuki Philippines Inc. posted sales of 21,984 units (4.74 percent). Ford Motor Company Philippines Inc. sold 21,784 units (4.7 percent), and Nissan Philippines Inc. recorded 20,571 units (4.44 percent).
“We attribute last year’s achievement to the aggressive promotional campaigns and the new product introductions from the various car brands which expanded consumer options especially in electrified and commercial vehicle segments,” said new CAMPI President Jose Maria Atienza.
