Tuesday, August 4, 2026

World Trade Organization to host inaugural World Trade and Tech Day in Geneva

The World Trade Organization (WTO) will convene the first-ever World Trade and Tech Day on 14 September at its headquarters in Geneva. The landmark event will gather trade and information and communications technology (ICT) policymakers, private-sector executives, and key global stakeholders to address how artificial intelligence (AI) strategies can be leveraged to maximize the benefits of international commerce.

Centering on the theme “AI and Trade: Turning Potential into Progress,” the forum will explore practical approaches to harnessing AI’s economic impact. Key sessions will tackle the regulatory, policy, and economic considerations of widespread AI deployment, with a particular focus on its broader implications for international development and cross-border cooperation.

The event follows findings from the WTO World Trade Report 2025, which projects that AI could drive significant global economic expansion by 2040:

  • Global GDP Growth: Potential increase of up to 13%

  • Global Trade Expansion: Potential increase of up to 37%

To achieve these gains, international leaders must navigate systemic risks, including uneven technology adoption, labor market disruptions, and equitable wealth distribution. Event discussions will focus on actionable policy solutions that allow economies to capture projected benefits while mitigating these risks.

World Trade and Tech Day will feature a comprehensive lineup of speeches, panel discussions, and technical showcases:

  • Opening Remarks: Welcoming address by WTO Director-General Ngozi Okonjo-Iweala.

  • Ministerial & Executive Discussions: A ministerial dialogue analyzing AI as a core trade policy issue, a high-level corporate keynote address, and a fireside chat with private-sector trailblazers.

  • Thematic Panels: Focused sessions examining AI’s role in:

    • Lowering international trade costs and friction

    • Integrating developing economies into the global AI value chain

    • Expanding services-led digital trade

    • Fostering innovation via intellectual property and technical standards

  • Interactive Showcases: An exhibition space and dynamic pitching session presenting real-world case studies of AI applications in global trade.

Media & event details:
  • Date: 14 September

  • Location: WTO Headquarters, Geneva, Switzerland

  • Theme: AI and Trade: Turning Potential into Progress

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