Cebuana Lhuillier, the Philippines’ leading micro-financial services provider, solidified its position as a global leader in financial inclusion and innovation after capturing multiple prestigious honors at the International Business Awards (Stevie® Awards).
The recognition underscores the brand’s unwavering commitment to empowering Filipinos through purpose-driven marketing, impactful community initiatives, and visionary leadership.
President and CEO Jean Henri Lhuillier led the company’s individual triumphs, earning three distinguished awards:
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Most Innovative Content Creator of the Year (Gold) for Money Guro, an engaging digital initiative simplifying financial education for Filipinos.
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Social Impact Leader of the Year (Silver) for pioneering programs that champion financial literacy and corporate social responsibility.
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Maverick of the Year (Bronze) for driving transformative growth within both the organization and the broader financial services sector. “These awards are a strong affirmation of our mission to innovate with purpose and to help Filipinos build greater confidence at every stage of their financial journey,” said Jean Henri Lhuillier. “We are deeply grateful for these honors, which inspire us to continue breaking barriers and building a stronger, more inclusive financial future for all.”
Reinforcing the company’s strategic communications strength, First Vice President and Chief Marketing and Communications Officer Emirosco Michael “Mike” Sena was honored as Marketing Executive of the Year (Silver). Under his leadership, the marketing team successfully bridged financial inclusion advocacies with deeply resonant community stories.
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“Our marketing and communications team works closely with our different business units to bring ideas, expertise, and advocacies to life,” Sena shared. “For us, marketing is not just about building a brand; it is about working across the organization to make financial inclusion relevant, engaging, and meaningful to the communities we serve.”
Additionally, Cebuana Lhuillier secured the coveted Achievement in Financial Services (Gold) award, highlighting its evolution into an integrated financial ecosystem that caters to the diverse needs of Filipinos.
Cebuana Lhuillier’s groundbreaking corporate social responsibility, event, and partnership campaigns also earned high international praise:
| Campaign / Program | Stevie® Award Category | Distinction | Impact Summary |
| Kumustahan | Corporate & Community Customer Engagement Event | Gold | Transforms post-claims support into a deeply personal customer experience. |
| KaNegosyo Center | Achievement in Collaboration and Partnership (Best Public-Private Partnership) | Gold | Unites public and private sectors to provide MSMEs with accessible business coaching and resources. |
| Pasasalamat | Brand Engagement Event | Silver | Celebrates customer appreciation while deepening financial inclusion connections. |
| Ipon Moves | Purpose-Led Marketing Campaign of the Year | Bronze | Inspires Filipinos to develop consistent saving habits for long-term security. |
| Happiest Pinoy | Achievement in Corporate Social Responsibility | Bronze | Celebrates Filipino resilience, optimism, and inspiring community stories. |
