SM Offices, the office leasing arm of SM Prime Holdings, Inc. (SM Prime), is strengthening its commitment to regional economic growth with the announcement of SM City Cebu Towers. Set for completion by the fourth quarter of 2026, the development will add over 60,000 square meters of premium leasable space to Cebu’s thriving business landscape.
As the Philippines’ fastest-growing regional office market outside Metro Manila, Cebu has become a primary destination for businesses seeking a high-quality, cost-effective alternative to the capital.
In 2025, Cebu dominated provincial office demand, accounting for 150,000 square meters (55%) of total take-up—a 33% year-on-year increase, according to data from Leechiu Property Consultants. “Cebu is a major economic hub because of its strong infrastructure, exceptional talent pool, and complete business ecosystem,” said Alexis L. Ortiga, Vice President and Head of SM Offices. “SM City Cebu Towers is designed to support this momentum by providing high-quality, well-connected office spaces that meet the evolving needs of businesses expanding in the region.”
Located on A. Soriano Avenue within the North Reclamation Area, the new towers are part of the redeveloped SM City Cebu North Wing complex. This integrated approach offers tenants a unique “live-work-play-learn” environment:
-
Unmatched Connectivity: Easy access to the South Road Properties (SRP), Mactan-Cebu International Airport, the port area, and key government centers.
-
Talent Pipeline: The towers sit adjacent to the newly opened National University (NU) Cebu. This proximity allows firms to establish direct recruitment pipelines and training partnerships with local graduates, significantly reducing hiring costs.
-
Integrated Amenities: By combining office spaces with retail, residences, and MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities, SM Prime aims to boost employee retention and operational efficiency.
The project also highlights SM Prime’s dedication to local empowerment. NU Cebu, which opened its doors in June 2025, operates with 100% local hires, ensuring that quality education and career opportunities remain accessible to the Cebuano community without the need for migration to Manila.
With its blend of modern infrastructure and strategic location, SM City Cebu Towers is poised to become the premier address for traditional corporations and BPO firms looking to capitalize on the Visayas region’s economic boom.
