South Asialink Finance Corporation (SAFC) announced the appointment of Maricel D. Dejongoy as its new President and Chief Executive Officer (CEO), effective July 1, 2026. This transition reflects SAFC’s commitment to accelerated growth and stability, anchored on a strengthened leadership team and a clear strategic agenda for the second half of the year.
Dejongoy brings deep institutional expertise across the Asialink Group of Companies. She most recently served as the Auto and Truck Loan Group Head at Asialink Finance Corporation (AFC), where she led one of the company’s key lending verticals and supported business expansion.
“I step into this role with purpose and a deep sense of responsibility to our SAFC employees, partners, and the communities we serve,” said Ms. Dejongoy. “We will be deliberate in expanding our reach, strengthening our products, and ensuring that more Filipinos experience what it means to have a financing partner that truly works for them.”
Dejongoy’s hands-on experience in portfolio growth, product leadership, and field operations positions her to drive SAFC’s next phase of expansion. She also expressed her dedication to building on the momentum established by the previous leadership, using it as a springboard to propel the company toward even greater scale and impact.
“The best of SAFC is still ahead of us, and we are more than prepared to make it happen,” Dejongoy added.
Concurrent with this transition, Kevin N. Cabanban joined the Deputy Group Chief Executive Office, reflecting his expanded mandate across the Asialink Group. Cabanban led SAFC for over a year, during which he focused on recalibrating operations and laying the groundwork for sustained business performance.
Established in 2003, SAFC has been operating for over two decades with a clear purpose: that access to financing should not be a privilege. In a market where credit access remains uneven, the company has made financial inclusion its competitive edge—and its portfolio reflects that mission.
SAFC’s product suite includes vehicle refinancing through Sangla OR/CR, financing for brand-new and pre-owned cars and trucks, and real estate-backed loans through Sangla Titulo and JuanTAHANAN, designed to make homeownership more accessible to Filipinos.
Moreover, the company offers targeted products for underserved segments, including BiyaHERO for public utility vehicle (PUV) and transport network vehicle service (TNVS) operators, and JUANAsenso for women entrepreneurs.
