Wednesday, August 5, 2026

Chery Auto Philippines strengthens Visayas presence with opening of new dealership in Cebu

Chery Auto Philippines continues to build strong momentum across the country with the official opening of Chery Cebu, a full-service dealership strategically located at the corner of Gov. M. Cuenco Avenue and J. Panis Street in Banilad, Cebu City.

Operated in partnership with Pacific Autoworld Inc., a member of the esteemed Borromeo Group of Companies, the new facility is designed to deliver a premier customer experience for vehicle sales, service, and spare parts.

The newly opened dealership boasts a spacious, modern showroom showcasing Chery’s growing lineup of stylish crossovers, versatile SUVs, and cutting-edge electrified vehicles. In addition to vehicle sales, Chery Cebu features a fully equipped five-bay service center staffed by certified technicians to provide comprehensive aftersales support, routine maintenance, and repairs.

“The opening of Chery Cebu marks another milestone in our commitment to making world-class mobility accessible to more Filipinos,” said Chery Auto Philippines leadership. “With the expertise and established reputation of Pacific Autoworld Inc. and the Borromeo Group, we are confident that Chery Cebu will deliver an exceptional ownership experience to our customers in the Visayas.”

The expansion into Cebu arrives at a time of remarkable growth for the brand in the Philippine market:

  • Surpassing Milestones: Chery recently surpassed 1,000 Tiggo rEV (electrified vehicle) units on Philippine roads, reflecting strong consumer adoption of eco-friendly, high-technology transportation.

  • Accelerated Sales: The brand posted an impressive 58 percent year-to-date sales increase, highlighting growing market confidence in Chery’s quality, warranty coverage, and value proposition.

Chery Cebu is now open to welcome customers for vehicle inquiries, test drives, and service appointments.

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