AirAsia Philippines has taken a bold step to enhance the travel experience for its guests through a groundbreaking brand licensing partnership with American Tourister. This collaboration, the first of its kind for AirAsia Brand Co. (Abc), the brand management and IP development arm of Capital A, promises to revolutionize the way travelers embark on their adventures.
This partnership is a game-changer for those who seek to make bold style statements with premium, functional travel gear. Beyond enhancing travel aesthetics, it strengthens AirAsia’s presence in the travel community, reinforcing its commitment to making travel accessible and comfortable, thus offering a true lifestyle upgrade.
“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal—a brand that has been built over the past 23 years to stand for value, accessibility, and inclusivity, and is deeply loved by millions of travelers. This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty. At its core, Abc. is about monetizing the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them,” said Tony Fernandes, CEO of Capital A.
The FunSeeker Collection, featuring the AirAsia brand, unites two iconic names in travel and adventure by offering stylish, durable, and vibrant luggage and accessories that cater to the dynamic tastes of Gen Z and Millennials. Now available in the Philippines, the FunSeeker Collection embodies the adventurous spirit of AirAsia with its signature bold colors and design elements, including bag straps inspired by AirAsia’s iconic red seat belts, reflecting a shared passion for travel and innovation.
“We are proud to team up with American Tourister to introduce a product designed for all communities and generations to ensure everyone can explore the world with confidence and ease. At AirAsia, we always put a premium on inclusive air travel. We believe travel should be accessible to everyone, regardless of background or status. The launch of the FunSeeker Collection is a step forward in our mission to make travel an inclusive experience, offering stylish, functional luggage that lets every traveler express their individuality and adventurous spirit,” said Ricky Isla, CEO of AirAsia Philippines.
The FunSeeker Collection lineup includes crossbody bags priced at ₱6,250.00, cabin-size spinner luggage (55CM) priced at ₱20,550.00, and medium-size spinner luggage (68CM) priced at ₱22,550.00.
Travel enthusiasts in the Philippines can now purchase the collection online through the American Tourister Philippines website, Shopee Mall, and LazMall. For those who prefer a hands-on experience, the products are also available in physical stores, including SM Megamall, SM Mall of Asia, SM North Edsa, SM Makati, American Tourister Trinoma, American Tourister Gateway, and American Tourister Malate.
