DENZA, the luxury brand of the all-electric vehicle manufacturer BYD Group, is set to introduce its B5 and B8 models this month (April), marking its official entry into the country’s premium SUV segment in the local market.
This is part of DENZA’s global expansion of its brand, which now features British actor Daniel Craig as its brand ambassador.
Stella Li, Executive Vice President of BYD Global said in a statement that the collaboration with one of the world’s most recognizable actor underscores DENZA’s ambition to strengthen its global presence and connect with a new generation of drivers worldwide.
Positioned as a premium brand dedicated exclusively to new energy vehicles, DENZA aims to attract a new generation of customers with its distinctive blend of advanced innovation and refined design.
“Daniel Craig represents a powerful combination of strength, sophistication, and authenticity—qualities that resonate deeply with what DENZA stands for. As we introduce the brand to global markets across Europe, Latin America, the Middle East, and Africa, we are proud to collaborate with an actor whose presence reflects the spirit of DENZA. Together, we aim to showcase how technology, design, and emotion can shape a new vision of premium mobility,” said Li.
