The Intellectual Property Office of the Philippines facilitated CHERRY’s onboarding to the Memorandum of Understanding on E-Commerce on Wednesday, as the homegrown consumer electronics brand seeks protection against counterfeit products in the expanding digital marketplace.
Formerly operating as Cherry Mobile, the Filipino-owned consumer electronics firm has pivoted from its original positioning as a provider of affordable mobile phones to a diversified consumer electronics portfolio that includes Internet of Things products such as security cameras, lighting systems, and smart appliances. The brand’s strategic participation in the anti-counterfeit framework reflects the challenges Philippine technology companies face as online commerce grows.
Deputy Director General Nathaniel S. Arevalo of IPOPHL highlighted that homegrown brands, such as CHERRY, have made significant investments in product development and in building consumer trust. He stressed that these companies deserve marketplaces that respect intellectual property rights and where genuine products can compete fairly against unauthorized replicas.
Cosmic Technologies Inc., CHERRY’s parent company, operates the Pure Living Wellness brand, which signed the E-Commerce MOU as an early participant. With CHERRY’s accession, the agreement reached 124 total parties, marking continued growth in the public-private partnership aimed at protecting online transactions.
Jobelle Tupaz-Go, Marketing Manager of CTI Group, said the initiative will ensure customers buying CHERRY-branded products are confident they meet quality assurance standards. This statement comes as smart home technologies grow in adoption among Filipino households and product discovery and purchasing patterns shift through e-commerce platforms.
The e-commerce MOU brings together government agencies, online marketplaces, and participating companies to establish accountability mechanisms to prevent counterfeiting.
