Firefly, the value-focused airline and subsidiary of Malaysia Airlines, is set to revolutionize budget travel between the Philippines and Malaysia with the launch of its highly anticipated new direct route connecting Cebu (CEB) and Kuala Lumpur (KUL). The inaugural flight is scheduled for December 2, 2025, bringing the vibrant heart of Malaysia closer than ever to travellers from Cebu.
This new route underscores Firefly’s commitment to expanding its regional network and providing accessible, low-cost options without compromising on the quality and reliability expected from the Malaysia Airlines Group. The direct service will significantly cut down travel time and open up greater opportunities for tourism, business, and cultural exchange between the two key ASEAN cities.
“We are thrilled to introduce the Cebu-Kuala Lumpur service, a strategic expansion that caters directly to the growing demand for affordable, direct travel options,” said a spokesperson for Firefly. “Kuala Lumpur is a dynamic hub for food, shopping, and culture, and we believe our unbeatable fares, combined with the convenience of a direct flight, will make it an irresistible destination for Filipino travellers. This is more than just a flight; it’s an open invitation to explore the best of Malaysia.”
To celebrate the upcoming route launch, Firefly is extending and highlighting two incredible promotional offers, ensuring travellers can lock in the best possible fares for their Kuala Lumpur adventure:
Extended 11.11 Flash Sale: Firefly is giving customers a last chance to catch their popular 11.11 deals. This promotion has been extended until tomorrow, November 20, 2025, offering exceptional discounts on various routes, including the new CEB-KUL service.
Greater Discounts Group Promo: Perfect for families, friends, or groups planning an affordable getaway, this special group deal offers even bigger savings when you book together. This promotion must be booked on or before December 1, 2025, just before the inaugural flight takes off.
