The collaboration between Ayala Corp., Mynt – the parent company of GCash, and Mitsubishi Corp. on digital services is expected to generate around PHP7 billion in revenues, according to Trade and Industry Secretary Cristina A. Roque.
The three parties signed on May 27 the agreement to develop “Smart Life” digital services that could make daily transactions more convenient for Filipinos during the recent visit by President Marcos Jr. in Japan.
The partnership will cover rewards programs, ticketing services, online payment platforms, and digital marketing solutions.
Secretary Roque said the partnerships reflect strong investor confidence in the Philippines and highlight the country’s readiness to advance digital innovation, smart infrastructure, and financial technology.
“We welcome these investments to the Philippines because they will bring meaningful benefits to Filipinos—from smarter and more connected communities to safer and more accessible digital financial services. These partnerships will generate more jobs for our workforce and help indirect industries thrive across the country, making everyday transactions faster and more convenient while creating more opportunities for Filipino consumers, businesses, and workers,” she added.
One agreement with Ayala Corp., Globe Telecom, Mitsubishi Corp., and KDDI Corp. will study “Intelligent City” initiatives in Makati City, with possible expansion to other Philippine urban areas. The project will use artificial intelligence (AI), Internet of Things (IoT), urban data integration platforms, and advanced telecommunications solutions to improve transportation, retail and commercial services, energy management, and digital city services.
Meanwhile, Ayala Corp., Mitsubishi UFJ Financial Group (MUFG), Mitsubishi Corp., and Mynt signed another agreement to help expand GCash services in the Philippines and abroad. Mitsubishi and MUFG have previously invested USD700 million in GCash, underscoring their continued commitment. The partnership will develop better digital payment systems, lending services, investment products, and stronger online security, while integrating GCash into Ayala and Mitsubishi’s business ecosystems across retail, real estate, energy, mobility, and digital services.
